According to HubSpot, web traffic is one of the most common ways for businesses to measure how successful their content marketing strategies are. Generating new leads is a top priority for marketers. And nearly half of all companies say acquiring more customers is...
Do you ever feel like your head’s spinning when it’s time to sit down and focus on marketing? We have so many options these days for small business marketing that it can be overwhelming to choose which methods to prioritize. Before you can even begin to figure out...
If you caught our last article on small business marketing, you learned why marketing is an investment – not an expense. Good marketing impacts EVERYTHING: if people find you, how others view your business, and whether customers buy your stuff and tell all their...
You mean I have to pay for my website to be designed AND pay for ongoing maintenance? You better betcha! Your website does many wild and wonderful things, but it doesn’t have a mind of its own. Like the Great and Powerful Oz, you need a man (or woman) behind the...
It’s time to design a new website, and you’ve heard WordPress is all the rage. You’re right about that. WordPress is the most popular CMS in the world, powering 38.5% of all websites online. Before you approach an agency or a freelance designer to build your website,...
