As more businesses and individuals establish an online presence, the importance of search engine optimization (SEO) cannot be overstated. A website not optimized for search engines will not rank well in search results, resulting in low traffic and poor...
Divi is one of the most popular themes; we like it a lot. In fact, we are using it on this website and many of our clients. Divi is easy to use and has all the features we like / you want. However, left unoptimized, it can slow down your website; you must tweak some...
Google Analytics as you know it will cease to exist. But wait, there’s more! Google Analytics 4 will take center stage as the default and be the only option for tracking your web traffic. So what does this transition mean for marketers, and how will the new service...
You can benefit from ChatGPT because it brainstorms, researches, and writes content, saving you hours. Its predecessor, GPT-3, was trained on 570 gigabytes of text and had 175 parameters. You can just imagine how much more extensive ChatGPT’s training is and what that...
It’s no surprise that social media is becoming a powerful marketing tool for small businesses. After all, more than 4.5 billion people are active on social media platforms. From keeping in touch with friends and family to strengthening professional relationships and...
Whether you’re first setting up your website or completely redesigning it, you want to ensure that you accurately assess how well it’s serving you. The only way to do that is to track website key performance indicators (KPIs) that will help you understand how well...
What is Website Maintenance? Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic...
Google Maps and Google Search are both essential pieces of the local marketing and the local SEO puzzle. And now, thanks to the wonderful folks at Google, who have focused on giving small businesses a boost, you no longer have to manage multiple profiles to reach...
Did you know 99.99% of businesses in the U.S. are small businesses? How cool is that? And nearly 70% of marketers are actively investing in content marketing. We’re going to make a big, bold claim to start this shindig: marketing has the power to make or break your...