As an oversaturation of advertisement swamps consumers, it can be hard to keep their attention. But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. At the same time, if you want to make sales, you have to get...
Research shows 86% of people go online for shopping inspiration while 60% say they discovered their favorite brand via a digital channel. Your business website is the foundation for your entire online presence. Why is Your Business Website So Important? A brand’s...
To understand how the marketing and sales team should work in tandem, it’s important to define what is known as the buyer’s journey, or the buying funnel. In short, the buyer’s journey depicts the progression from the customer identifying a problem to the point...
Social media marketing (SMM) has become a very powerful strategy for driving traffic and, by extension, revenue. Today’s social media platforms have evolved to offer not only fertile ground for building awareness but also very...
In marketing, intangibility most often is used to describe services with no tangible product that the customer can purchase. The inability to touch or see this product leaves the customer unable to assess the value using any...
Digital marketing experts like to talk about the various strategies, platforms, and online tools that make their life easier and generate fresh marketing channels. But today we’ll be taking a step back to shed light on one...
One study showed a whopping 49% of users, use Google to discover or find a new item or product. Another study showed that 51% of shoppers use Google to research a purchase they plan to make online. With half of the users going to Google to decide on their purchases it...
Today is a special day. Exactly fourteen years ago, Fingerprint Marketing was launched! That means we are 83 dog years old today! 14 years ago, the number-one hit song in the U.S. was Irreplaceable by Beyoncé, which I feel is...
Around here, we believe in speaking our minds. We also like telling the whole truth and nothing but the truth. So believe us when we say it’s not in your best interest to build your business website on Squarespace. It only powers 1.4% of all websites on the internet....