Have you seen the quirky, funny, bathroom humor tinged ads for the Dollar Shave Club? If not, you've missed out on some astounding marketing and branding efforts. You could say that they've been lucky, but it's much more than that – their branding is unconventional,...
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3 Marketing Lessons from Orange Is The New Black
The hit Netflix series Orange is the New Black took the world by storm last year. This comedy-drama series is based off of Piper Kerman’s memoir on her experiences while imprisoned for a year, for a crime she committed ten years prior. This past weekend, thousands of...
[Guest Post] Dealing with Digital Disorder
Are you over-whelmed by e-clutter and don’t know where to start to become better e-organized? When you turn on your computer, are you hit with a screen full of icons and waste time looking for a document or picture you need? Do you find that as the minutes tick by,...
A Foolproof Autoresponder Email Checklist
“You’ve got mail!” In the early days of email, hearing those three words would bring a smile to your face as you scurried over to your computer to check out the message. That’s not the case anymore. These days, that phrase causes an eyeroll (and more heartburn than a...
I’m Thankful Photo Contest Kicks Off
WHAT ARE YOU THANKFUL FOR? In honor of all the great things in our lives, we're launching Fingerprint Marketing's I'm Thankful Photo Contest. Share a photo of what you're thankful for with the hashtag #FingerprintThanks from now until November 27th, and we'll choose a...
Benefits of WordPress
You already know the benefits of WordPress.org over WordPress.com. A free WordPress blog is no place for a professional online brand (as this infographic clearly shows). A self-hosted website using WordPress.org is 100% owned by you. Your site design is unrestricted...
7 Design Elements Every Good Logo Must Have
Logos are more prominent than ever, so of course you want yours to stand out from the pack. However, you have to keep in mind that your logo is the visual representation of your business, so you don’t want to stray too far from...
5 Tips on Working with Your Graphic Designer
So you’ve decided to redo your website, logo and/or print material. Your business is your baby, so of course you want to make sure it is in the best hands. Just how it takes a village to raise a child, it also takes a village to...
The Age of Aquarius and What It Means for Business
2012 was no picnic for some people and as the year ends (thankfully not the Mayan prediction end), many of you are waving happily at a fresh start. Not only is 2013 upon us with our new resolutions, goals and dreams, but we also...