Social media marketing (SMM) has become a very powerful strategy for driving traffic and, by extension, revenue. Today’s social media platforms have evolved to offer not only fertile ground for building awareness but also very...
Let’s Brand Like a Boss
Building a Brand: Branding 101
What is a Brand, Exactly? Do you believe that today’s marketing world has changed due to the dizzying pace of our shared digital realm and the fast and fickle nature of consumer attention spans? That may be a bit of a trick question, and here’s why: Nothing has...
What the Font? Showing Off Your Brand Personality with Typography
If you’re reading this post, chances are, you have a business or you’re in the midst of creating one. And what like many business owners, you may have overlooked one very important aspect of building your brand: typography. When it comes to typography, brand...
5 Ways to Write Strong Email Subject Lines (with Examples!)
Think about how you go about tackling your inbox every day. It’s likely you don’t open every newsletter or promotion you receive. Instead, you click on the ones that instantly grab your attention. And just like you, your readers are being choosey about which emails...
5 Ways to Tell If You Need a Brand Reboot
For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...
Marketing & Toilet Paper (not so different after all)
The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...
What You Can Learn About Branding from the Dollar Shave Club Dude
Have you seen the quirky, funny, bathroom humor tinged ads for the Dollar Shave Club? If not, you've missed out on some astounding marketing and branding efforts. You could say that they've been lucky, but it's much more than...
3 Marketing Lessons from Orange Is The New Black
The hit Netflix series Orange is the New Black took the world by storm last year. This comedy-drama series is based off of Piper Kerman’s memoir on her experiences while imprisoned for a year, for a crime she committed ten years prior. This past weekend, thousands of...
3 Design Trends in 2013 – Avoiding Sharknado Design
Get out of the water! Your web design is trending… it’s a Sharknado! What’s the worst movie you’ve ever seen? Worst, as in: bad, awful, terrible. Don’t say Sharknado, that’s mine (though I may not admit to actually watching it)....