Branding

34. Building a Lifestyle Business You Love with Lee LeFever

34. Building a Lifestyle Business You Love with Lee LeFever

                  Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common...

13. Using the Power of Story in Your Marketing with Melissa Reaves

13. Using the Power of Story in Your Marketing with Melissa Reaves

                  Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and...

5 Ways to Tell If You Need a Brand Reboot

5 Ways to Tell If You Need a Brand Reboot

For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...

8 Brand Strategies You Should Definitely DIY

8 Brand Strategies You Should Definitely DIY

When it comes to building your brand, having the right branding expert by your side can help you take the guesswork out of creating your overall strategy. But does this mean you should hire out your entire branding process? Not...

7 Cost Effective Marketing Ideas You Can Write-Off

7 Cost Effective Marketing Ideas You Can Write-Off

by Carrie Smith, Careful Cents When I first started my online business I spent WAY too much money trying to promote my services. Even though I was in the bootstrapping phase, I thought it was worth the investment to splurge on...