Branding

How to Achieve Brand Loyalty

How to Achieve Brand Loyalty

There are many different aspects to having a successful brand. Today we are specifically focusing on brand loyalty. Brand loyalty is defined by how people feel, and their faithfulness to a specific brand by repeated purchases....

7 Design Elements Every Good Logo Must Have

7 Design Elements Every Good Logo Must Have

Logos are more prominent than ever, so of course you want yours to stand out from the pack. However, you have to keep in mind that your logo is the visual representation of your business, so you don’t want to stray too far from...

Is Your Tagline Up to the Test?

Is Your Tagline Up to the Test?

It helps consumers link your name to your brand message. Some of you may already have a tagline already… but is it up to the test? Ask yourself these questions if you’re in the business for a tagline or want to vamp up your...

The Golden Ratio and Logo Design

The Golden Ratio and Logo Design

Beauty is found in the eye of the beholder. We find the grace and pleasure in surroundings around us, be it nature, people, places, architecture and yes, design. There has been a theory why we find our surroundings so pleasing when it comes to design the Golden Ratio...

Is Myspace Back in the Game?

Is Myspace Back in the Game?

Myspace, the long beleaguered social network, started nearly 10 years ago and was the go to site in the beginning days of the social world. A hub for bands and fans, along with the 20 year olds, they led the way in the space, but...

Change from Google Places to Google+ Local

Change from Google Places to Google+ Local

Have you heard the buzz that your Google Places business page has automatically changed to a Google+ Local page? Confused as to what this means to your business listing? Here’s a quick breakdown. Google basically gave the Google...

Is Your Tagline Up to the Test?

Logos Impact on the Know, Like and Trust Factor

People buy products and services from people they know, like and trust. How do you further this “Know-Like-Trust” factor in your business relationships? Images are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials...