Brands are for Cows
Somewhere in Texas, a legit horse-riding cowboy is rolling his eyes about the marketing world using the word “branding” to describe logos, colors, fonts, and to generally describe how good-looking your business is. His frame of reference is a white-hot poker with a symbol on it to sear a mark into his cows in case they wander off.
That’s not what we do.
What we do is make you look goooooood — whatever that might mean for your business. Maybe it’s looking super street-smart or maybe it’s posh and pristine. Maybe you want to project a fun, energetic vibe or go with a poised and secure personality. It’s all up to you.
Whatever adjectives describe your business, we’ll help you design a look that matches so when your business wears them — on your website, business cards, and other marketing materials — your visual aesthetic will tell people a story.
80% of communications is visual.
The vast majority of folks are primarily visual learners. They need to SEE things to believe and understand them. And when they see things, they FEEL it inside. They feel… well, whatever it is you want your customers to feel!
THAT is what we want. We want your customers to get feely. ‘Cause once they are feely, they buy.
How we get feely:
We help with your brand strategy. We decide what your adjectives are, what you want your clients to feel, and the kinds of people you want to feel it (your ideal client avatars). We use that to develop your tagline so your tribe recognizes you instantly. Then we take all the feels and put it into every aspect of your brand messaging so your story is unique… just like your fingerprint!
Logo & Branded Marketing Materials
Your site needs to be an experience that clearly communicates how what you do is different (and way better!) than anything else they’ve tried. It’s going to be THE thing that delivers results. The “look-no-further” factor. To do this, you need content that is on fire, imagery that immediately grabs attention, and responsive design (hint: your site’s gotta maintain that fire across all mediums — mobile, laptop, tablets).
Your website is not the extent of your web branding. Depending on your business niche, you will have a presence – whether you want it or not – on a variety of websites that specialize in critiquing customer experiences (Yelp, Angie’s List, Amazon reviews – just to name a few). This is an area of branding you can only hope to influence, but you must be aware of, and work to manage. We will identify which sites have reviews of your business and how best to maximize the positive and manage the negative. We have some top-notch tips and tricks for this that most business owners miss. Quite simply, we’ll help encourage positive feedback and reduce the impact of any negative interactions.