What keywords best describe your business?
Instinctually you will most likely guide the project to your personal style, but you should definitely consider your target audiences’ preferences first (if the target audience is indeed a third party). Our challenge will always be to find a good balance between both. Lets take for example, you, being a hip young guy or gal, while the project’s target audience is a much older crowd... You might prefer a more modern, urban or dynamic look, while they might prefer a more conservative one.
Design projects can be tough since there isn’t just one single outcome possible, thus making it as objective as it gets. If you ask 100 people about one particular design, you will get 100 different answers if not more. So what does your gut tell you? Share with us in words or even better, send us examples of what you like and dislike, so we can have a better understanding of your personal style preference.