Let’s Brand Like a Boss

Building a Brand: Branding 101

Building a Brand: Branding 101

What is a Brand, Exactly? Do you believe that today’s marketing world has changed due to the dizzying pace of our shared digital realm and the fast and fickle nature of consumer attention spans? That may be a bit of a trick question, and here’s why: Nothing has...

What the Font? Showing Off Your Brand Personality with Typography

What the Font? Showing Off Your Brand Personality with Typography

If you’re reading this post, chances are, you have a business or you’re in the midst of creating one. And what like many business owners, you may have overlooked one very important aspect of building your brand: typography. When it comes to typography, brand...

5 Ways to Write Strong Email Subject Lines (with Examples!)

5 Ways to Write Strong Email Subject Lines (with Examples!)

Think about how you go about tackling your inbox every day. It’s likely you don’t open every newsletter or promotion you receive. Instead, you click on the ones that instantly grab your attention. And just like you, your readers are being choosey about which emails...

Winning the Local Marketing War

Winning the Local Marketing War

If you’re a brick and mortar business, or your business relies on local customers, you may think marketing is just for online businesses or big companies. But think again! There are plenty of marketing strategies designed to help you boost your local presence and earn...

10 DIY Marketing Tools I Use Every Day

10 DIY Marketing Tools I Use Every Day

Fingerprint Marketing is about more than marketing, branding and design. Like you, I love to DIY certain parts of my business. In fact, I’ve built our very own marketing strategy using some of the very same tools you use every day. Today, I’m pulling back the curtain...

How to Make Your Brand Think and Interact Like a Person

How to Make Your Brand Think and Interact Like a Person

When was the last time you shopped for something, but after spending hours sifting through pre-fab wares, you walked away empty-handed? You’re not alone. The notion that one size fits all customers is by now a pretty outdated mentality. Today’s consumers want more...

5 Ways to Tell If You Need a Brand Reboot

5 Ways to Tell If You Need a Brand Reboot

For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...

8 Brand Strategies You Should Definitely DIY

8 Brand Strategies You Should Definitely DIY

When it comes to building your brand, having the right branding expert by your side can help you take the guesswork out of creating your overall strategy. But does this mean you should hire out your entire branding process? Not...

Marketing & Toilet Paper (not so different after all)

Marketing & Toilet Paper (not so different after all)

The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...