Let’s Brand Like a Boss

Building a Brand: Branding 101

Building a Brand: Branding 101

What is a Brand, Exactly? Do you believe that today’s marketing world has changed due to the dizzying pace of our shared digital realm and the fast and fickle nature of consumer attention spans? That may be a bit of a trick question, and here’s why: Nothing has...

5 Ways to Write Strong Email Subject Lines (with Examples!)

5 Ways to Write Strong Email Subject Lines (with Examples!)

Think about how you go about tackling your inbox every day. It’s likely you don’t open every newsletter or promotion you receive. Instead, you click on the ones that instantly grab your attention. And just like you, your readers are being choosey about which emails...

5 Ways to Tell If You Need a Brand Reboot

5 Ways to Tell If You Need a Brand Reboot

For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...

Marketing & Toilet Paper (not so different after all)

Marketing & Toilet Paper (not so different after all)

The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...

What You Can Learn About Branding from the Dollar Shave Club Dude

What You Can Learn About Branding from the Dollar Shave Club Dude

Have you seen the quirky, funny, bathroom humor tinged ads for the Dollar Shave Club? If not, you've missed out on some astounding marketing and branding efforts. You could say that they've been lucky, but it's much more than that – their branding is unconventional,...

3 Marketing Lessons from Orange Is The New Black

3 Marketing Lessons from Orange Is The New Black

The hit Netflix series Orange is the New Black took the world by storm last year. This comedy-drama series is based off of Piper Kerman’s memoir on her experiences while imprisoned for a year, for a crime she committed ten years prior. This past weekend, thousands of...

7 Design Elements Every Good Logo Must Have

7 Design Elements Every Good Logo Must Have

Logos are more prominent than ever, so of course you want yours to stand out from the pack. However, you have to keep in mind that your logo is the visual representation of your business, so you don’t want to stray too far from...