Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was...
Humor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a...
Do you have a Signature Talk that helps to position you as an expert and thought leader in your field? Today I'm chatting with Carol Cox of Speaking Your Brand® all about the key elements of a good speech and presentation. She runs us through how you can find the...
Do you know what’s better than a silver bullet when it comes to your marketing? A Video Case Story! That's right, stories are the most engaging content. And that might not be all they're good for - video case stories drive traffic, increase conversion, and speed up...
Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and marketers. There is a lot...
For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...
Have you seen the quirky, funny, bathroom humor tinged ads for the Dollar Shave Club? If not, you've missed out on some astounding marketing and branding efforts. You could say that they've been lucky, but it's much more than that – their branding is unconventional,...
Logos are more prominent than ever, so of course you want yours to stand out from the pack. However, you have to keep in mind that your logo is the visual representation of your business, so you don’t want to stray too far from...
It helps consumers link your name to your brand message. Some of you may already have a tagline already… but is it up to the test? Ask yourself these questions if you’re in the business for a tagline or want to vamp up your current one… “Your business’s tagline is...
