As an oversaturation of advertisement swamps consumers, it can be hard to keep their attention. But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. At the same time, if you want to make sales, you have to get...
In marketing, intangibility most often is used to describe services with no tangible product that the customer can purchase. The inability to touch or see this product leaves the customer unable to assess the value using any...
Digital marketing experts like to talk about the various strategies, platforms, and online tools that make their life easier and generate fresh marketing channels. But today we’ll be taking a step back to shed light on one...
Ultimately, your prospects want to know about what you offer and how it can help them… so tell ‘em! The Home page of your website is just that… it’s “home”. Most of the time, it’s where you drive your website visitor traffic from paid social media ads, organic posts,...
We love talking all things business at Fingerprint Marketing. From making your brand more relatable for customers to delivering your marketing message in an impactful way -- and all the necessary design steps in between. What we often come across in talking with...
Are your website visitors doing exactly what you’d like them to? What about your blog readers and newsletter subscribers – how often are they taking the next step? Generating conversions is key to staying in business. But when existing or potential customers aren’t...
When my husband, Greg, and I started our family, he was so sure we would have a boy first. All the way up to the moment he was handed Isabelle’s tiny delicate form after her birth. He looked at me and said, “It’s a girl?” He...
“You’ve got mail!” In the early days of email, hearing those three words would bring a smile to your face as you scurried over to your computer to check out the message. That’s not the case anymore. These days, that phrase causes an eyeroll (and more heartburn than a...
Our days are spent in the virtual world. In fact, on average we spend about 29 hours a month online. Can you guess what site has the most visits? Google! If your business has a website, one of your goals should be boosting your search engine optimization. The better...