Believe it not, Google really isn't the only game in town, search-wise that is. There are other search engines that still matter, and some that aren't even actually search engines but still matter. Google is a company that offers a wide spectrum of products to...
Marketing Minute
5 Ways to Tell If You Need a Brand Reboot
For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...
The Complete Guide to Getting Better Testimonials
If you’re running an online business, you need social proof. People who are thinking about doing business with you want to see and hear the stories of other people who’ve loved working with you in the past. These days, testimonials are a form of business currency, and...
Why Being Vulnerable is Good for Business
When my husband, Greg, and I started our family, he was so sure we would have a boy first. All the way up to the moment he was handed Isabelle’s tiny delicate form after her birth. He looked at me and said, “It’s a girl?” He...
Marketing & Toilet Paper (not so different after all)
The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...
The High Cost of First Impressions
Let’s say you meet a guy on a dating website and totally hit it off. Eventually you decide it’s time to meet up in person, but you’ve never seen a picture of him before (I know. Weird, right? Play along with this scenario for a minute). When you arrive at the coffee...
3 Marketing Lessons from Orange Is The New Black
The hit Netflix series Orange is the New Black took the world by storm last year. This comedy-drama series is based off of Piper Kerman’s memoir on her experiences while imprisoned for a year, for a crime she committed ten years prior. This past weekend, thousands of...
[Guest Post] Dealing with Digital Disorder
Are you over-whelmed by e-clutter and don’t know where to start to become better e-organized? When you turn on your computer, are you hit with a screen full of icons and waste time looking for a document or picture you need? Do you find that as the minutes tick by,...
A Foolproof Autoresponder Email Checklist
“You’ve got mail!” In the early days of email, hearing those three words would bring a smile to your face as you scurried over to your computer to check out the message. That’s not the case anymore. These days, that phrase causes an eyeroll (and more heartburn than a...