Marketing Minute

What your website needs NOW to Attract & Convert Business?

What your website needs NOW to Attract & Convert Business?

What your website needs NOW to Attract & Convert Business? Ask a business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business's wish list?...

5 Ways to Tell If You Need a Brand Reboot

5 Ways to Tell If You Need a Brand Reboot

For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess...

8 Brand Strategies You Should Definitely DIY

8 Brand Strategies You Should Definitely DIY

When it comes to building your brand, having the right branding expert by your side can help you take the guesswork out of creating your overall strategy. But does this mean you should hire out your entire branding process? Not...

The Complete Guide to Getting Better Testimonials

The Complete Guide to Getting Better Testimonials

If you’re running an online business, you need social proof. People who are thinking about doing business with you want to see and hear the stories of other people who’ve loved working with you in the past. These days,...

Why Being Vulnerable is Good for Business

Why Being Vulnerable is Good for Business

When my husband, Greg, and I started our family, he was so sure we would have a boy first. All the way up to the moment he was handed Isabelle’s tiny delicate form after her birth. He looked at me and said, “It’s a girl?” He...

Don’t Should On Me

Don’t Should On Me

Psst...do you want to know what you should do to grow your business? What your marketing plan should include? Look no further than the interwebs.  A quick Google search will tell you the “rules” of marketing that your small...

Marketing & Toilet Paper (not so different after all)

Marketing & Toilet Paper (not so different after all)

The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...

The High Cost of First Impressions

The High Cost of First Impressions

Let’s say you meet a guy on a dating website and totally hit it off. Eventually you decide it’s time to meet up in person, but you’ve never seen a picture of him before (I know. Weird, right? Play along with this scenario for a minute). When you arrive at the coffee...

Meet Amy, Our New Project Manager… & Ruger!

Meet Amy, Our New Project Manager… & Ruger!

As a Western Washington University graduate, I thought the Viking image was rather appropriate to introduce myself. 2015 started off with a bang; here we are into February and you don’t even know my name! Hi, I’m Amy, the new...

It's Time to Start Growing Your Business

Fingerprint Marketing is an award winning Seattle based web development agency and outsourced marketing partner.

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