Are you trying to get more donors and more attendees to come to your nonprofit fundraising events? Today, I have the privilege of talking with Gazala Uradnik of GFS Events, she's a client of mine, and we've worked together with other nonprofits. She...
Marketing
22. Animation Storytelling and Marketing Success with Karl Pontau
Can you tell your story with animation? In this episode of Make Your Marketing, I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So...
21. The Power of Paying Attention to What Matters Most with Neen James
Neen James believes that when we pay attention to what matters most, we make more money, get more done, and develop stronger relationships. I agree. It's a busy world out there and focused attention with your priorities in mind will help you be more...
20. Conversion Copy and Words That Attract Clients with Mara Glazer
What is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings...
19. Start A Podcast Pipeline to Keep the Referrals and Clients Flowing with Dr. Jeremy Weisz of Rise25
Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts,...
18. Highly Effective Content Marketing Strategies That Drive Sales with Marcus Sheridan
To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of...
17. How To Sell Successfully Without Being Salesy or Pushy with Nikki Rausch
The art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect....
16. Create A Great Customer Experience and Retention Strategy with Joey Coleman
You might know how you acquired your customers, but do you know why they left? After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in...
15. Let the Girls Fly – Women As Business Leaders with Andrea Heuston
Women are underrepresented in leadership roles. According to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. The Women Presidents’ Organization, or WPO, reports that...