Do you know what’s better than a silver bullet when it comes to your marketing? A Video Case Story! That's right, stories are the most engaging content. And that might not be all they're good for - video case stories drive traffic, increase...
Marketing
13. Using the Power of Story in Your Marketing with Melissa Reaves
Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and...
12. Where to Begin with Search Engine Optimization (SEO) in 2021 with Chris Dreyer
When it comes to search engine optimization for a new or existing website, some businesses can be intimidated due to the amount of information out there. And often, they won’t have the help of an experienced in-house SEO marketer or consultant, so...
11. Social Media Marketing Tips and Trends with Jason Yormark
Despite the popularity of social media, many small business owners don’t feel social media savvy. Their strength is usually in what they do or offer. That’s understandable and perhaps you even feel this way. However, the reality is that marketing is...
4 Lead Gen Triggers That Will Make Your Marketing Campaign a Roaring Success
As an oversaturation of advertisement swamps consumers, it can be hard to keep their attention. But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. At the same time, if you want to make sales, you have to get...
Why Is It Important That Marketing Goals Involve Some Degree of Intangibility?
In marketing, intangibility most often is used to describe services with no tangible product that the customer can purchase. The inability to touch or see this product leaves the customer unable to assess the value using any...
Why Is Marketing Important to Businesses and to the Economy?
Digital marketing experts like to talk about the various strategies, platforms, and online tools that make their life easier and generate fresh marketing channels. But today we’ll be taking a step back to shed light on one...
How to Get More People to Read Your Marketing Email
We LOVE email marketing. It’s the best for so many flippin’ reasons. One of our favorites is the ROI, which happens to be 4,400%. Yeah, you read that right. For your email to live up to its magnificent potential, though, we have some tips for you to follow. ...
Is Email Marketing More Effective Than Social Media Marketing?
Did you know there are 3x as many email accounts as there are Twitter and Facebook accounts COMBINED? No, we’re not kidding. We’ll just tell you right off the bat – email marketing smashes social media marketing by a landslide. Now, we know that’s a big claim to make...