Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to...
To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the...
The art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect. Your connection. How...
You might know how you acquired your customers, but do you know why they left? After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in less than one hundred...
Women are underrepresented in leadership roles. According to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. The Women Presidents’ Organization, or WPO, reports that only 3% of...
Do you know what’s better than a silver bullet when it comes to your marketing? A Video Case Story! That's right, stories are the most engaging content. And that might not be all they're good for - video case stories drive traffic, increase conversion, and speed up...
Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and marketers. There is a lot...
When it comes to search engine optimization for a new or existing website, some businesses can be intimidated due to the amount of information out there. And often, they won’t have the help of an experienced in-house SEO marketer or consultant, so they end up doing...
Despite the popularity of social media, many small business owners don’t feel social media savvy. Their strength is usually in what they do or offer. That’s understandable and perhaps you even feel this way. However, the reality is that marketing is what’ll allow you...
