Google Analytics as you know it will cease to exist. But wait, there’s more! Google Analytics 4 will take center stage as the default and be the only option for tracking your web traffic. So what does this transition mean for marketers, and how will the new service...
Google Maps and Google Search are both essential pieces of the local marketing and the local SEO puzzle. And now, thanks to the wonderful folks at Google, who have focused on giving small businesses a boost, you no longer have to manage multiple profiles to reach...
Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and...
When it comes to search engine optimization for a new or existing website, some businesses can be intimidated due to the amount of information out there. And often, they won’t have the help of an experienced in-house SEO marketer or consultant, so...
Despite the popularity of social media, many small business owners don’t feel social media savvy. Their strength is usually in what they do or offer. That’s understandable and perhaps you even feel this way. However, the reality is that marketing is...
According to HubSpot, web traffic is one of the most common ways for businesses to measure how successful their content marketing strategies are. Generating new leads is a top priority for marketers. And nearly half of all companies say acquiring more customers is...
Marketers generally like to use every tool available to get an edge – as they should. A fairly new twist to SEO and online marketing comes about as a result of Google's increasingly personalized search results. The challenge...
Our days are spent in the virtual world. In fact, on average we spend about 29 hours a month online. Can you guess what site has the most visits? Google! If your business has a website, one of your goals should be boosting your search engine optimization. The better...
Hopefully nothing! But you need to be aware of ongoing Google efforts to improve their search algorithms because it could affect your SERPs (search engine ranking positions). Last year, it was actually a Panda that caused some...