Construction Company Website Design
Historically, contractors have been slow to embrace the advantages of marketing online with a website; most of their clients came from well placed ads and word of mouth. While marketing the “old” way is still important, staying competitive in the world today means having a modern, well-designed website specifically for your industry. Fingerprint Marketing can help you stay current and generate more leads with a beautiful, user-friendly and SEO optimized website for your construction company.
What makes a website designed for construction companies stand out?
Because of the nature of the business, construction company websites are extremely exciting to design. With a large picture gallery and project page, animated call to action buttons and organized, user-friendly pull-down menus, these websites are also some of the best for potential clients to use and look through. Visitors to your site are likely to stay longer and use the call to action buttons to make inquiries or set up estimate appointments.
*Project pages should have large professional photographs of your projects. The addition of people from your company will help make these pictures welcoming and personal. Photos that give additional information when hovered over, allows visitors to get instant information without changing pages. These are the pages visitors coming to your website will spend the most time on!
*Prominent contact forms and quote requests are a must. Contact forms and quote requests, along with certification information, testimonials and contact information (including a physical address and telephone number), build trust with potential customers visiting your site.
*Testimonials are important in a construction company’s website. As mentioned above, testimonials help build trust with customers and help in their decision making. Testimonials should be specific and relate information that other customers would likely want to know. Pictures and full names are powerful additions to testimonials.
*A well-organized website is necessary for contractors; especially for contractors offering several different services. Your visitors need to be able to sort through each service you offer; like electrical, plumbing etc. Drop down menus with different areas of interest can help sort out your services. Also, the use of Filters can help users search by industry, such as government, commercial and residential. Both of these allows users to get to the information they are most interested in quickly and make for a better overall user experience.
*Blog posts, podcasts and online newsletters are important tools available to contractors. They allow contractors to stay in touch and interact with clients, while providing helpful information and advice. Our team at Fingerprint Marketing are experts at incorporating these elements into your construction company’s website.
*Testimonials are important in a manufacturing website. As mentioned above, testimonials help build trust with customers and help in their decision making. Testimonials should be specific: For example, exactly how was a customer helped by your product? Testimonials should relate information that your target customers would likely have in common. Pictures and full names are powerful additions to testimonials.
*Company Information: Providing detailed information about your company will assure customers that you are a reputable and professional company. This assurance is experienced on an even higher level, if you include a career page with information about employee benefits and current job availability and links to external industry resources or any national projects your company has done; it’s an added level of customer service which may set you a part from your competitors.
*Naturally, our team will design construction company’s website with all the features that our custom websites have as well. Our website designs are all:
- Mobile friendly sites.
- Optimized. Our experts will figure out the right keywords that relate to the services your construction company offers and adjust your content with components that are good for SEO, like headings and proper page titles.
- Easy to navigate and have clear call to action buttons.
- Fast loading.
- Tailored for your business now and in the future.
We work with you to develop a unique marketing plan for your company’s continued growth. A plan that will include Digital Marketing, Search Engine Optimization, website maintenance, and more.