If you have one, two, or three working strategies, stick with them, grind them out, and put more effort into them. If they aren’t working, then reiterate and try something different.
I see too many business owners get overwhelmed with all the options and attempting to “do it all,” which dilutes the results and is harder to track. Bruce and I agree focus is paramount. He likens it to starting a marketing “bonfire.” Taking a little time to get it fired up and burning hot, but once you do, it’s simply best to add more logs to the fires. To keep building it up instead of trying to start another fire.
Stick with the fundamentals, like a great website with good copy and email marketing. Keep focusing, and trust the results. There are more golden nuggets in this episode. I took plenty of notes for myself! Be sure and give it a listen.
Bruce W. Spurr is the Co-Founder and CEO of GrowYourCenter.com. Bruce has over 20 years of digital marketing experience, beginning his career as an entrepreneur while in college. He began offering his digital marketing services in 1998 and by 2013 he had grown a seven-figure agency out of it, while simultaneously co-founding or investing in 13 additional businesses. Bruce’s digital marketing services have allowed him to transform the lives of many business owners and non-profits. His work has directly contributed to nearly 100 million dollars of additional revenue to small and medium-size organizations and has been able to help advocate for numerous humanitarian and social projects.
When Bruce isn’t hard at work, most of his free time is dedicated to his family. He is the proud father of an energetic, relentless, happy toddler named William and a baby named Lukas, who he raises with his wife (who he met while teaching a salsa dancing class!).
Bruce is ready to help child care owners tackle digital marketing and get them noticed in the noisy world we live in.
Highlights from the Conversation
- A lot of business owners have a hard time spending money on advertising. Why?
- If you’re scoring points, don’t change the game plan.
- It’s best to find a few strategies that are working, then focus on them.
- People with smaller budgets tend to gravitate towards the latest trend or “shiny object.”
- Trust the results if they’re good. If not, iterate to something new. Otherwise, stick with a winning game plan.
- Marketing can be like building a bonfire, it takes a while to get it going, but when it’s burning, you can keep throwing logs on it. If you want more results, put more wood on instead of trying something else.
- Focus is imperative when you have limited resources.
- You can stick to the fundamentals of digital marketing and get good results: a great website with compelling copy and an email marketing campaign.
- Don’t be afraid to imitate your competitors. If you see them getting results with a strategy, tweak it to differentiate yourself.
- You might want to zig when everyone is zagging to stand out.
- Highlight something you are already doing to help create your brand identity.
- The risk of insult is the price of clarity. Don’t be afraid to alienate some of your market, as it will connect you with your ideal customers.
- Guide your prospects through a customer journey they love, one that is stress-free and clear, not confusing and frustrating.
- Creating that enjoyable customer experience will keep prospects engaged more, lead to more sales, and also helps with Search Engine Optimization.