With half of the users going to Google to decide on their purchases it really pays to have your content on Page One. Why? Because people fall into two categories impulse or research spenders, and it doesn’t matter which you are if your content is not on Page One.
The impulse buyer will not make it to Page Two to see your content and the research spender will want to make sure he is only getting ‘the best’ google has to offer again never leaving Page One.
Do you want to know how to get your business website to PAGE ONE, not number one, but page one, of Google?
The higher the quality of content is on a site page, the higher your business rank in Google Search.
“Google’s search algorithm continues to evolve its capability of understanding and extracting meaning from text. BERT was a clear improvement over the now antiquated ‘word matching’ routines, but its limited ability to crawl sentences restricted how well it could extract the meaning of a page.
SMITH — Google’s next iteration of BERT — was given more RAM so to speak. SMITH can read and understand passages vs sentences, which gives Google an advantage over search engines in its quest of providing the most relevant and precise answer to your question.”
So, how can you fix any affected content to ensure it is the most relevant answer?
Use the questions below as a guideline to determine where your content may be falling short in terms of quality.
- Is the content providing original and interesting information, reporting, research, or insightful analysis? Is it beyond the obvious?
- If the content is drawing on other sources, does it avoid simply copying or rewriting those sources? Does it instead provide substantial additional value and originality?
- Does the content provide a substantial, complete, or comprehensive description of the topic? Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend? While providing substantial value when compared to other pages in search results?
- What does the headline and/or page title provide? A descriptive, helpful summary of the content, or is it exaggerated or shocking in nature?
- If you researched the site producing the content, would you come away with the impression that it is well-trusted or widely-recognized as an authority on its topic? Would you feel comfortable trusting this content for issues relating to your money or your life?
- Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author, or the site that publishes it, such as through links to an author page or a site’s About page?
- Is this content written by an expert or enthusiast who demonstrably knows the topic well and free from easily-verified factual errors?
- Was the content produced well displaying well for mobile devices when viewed on them? Or does it appear sloppy or hastily produced with spelling and stylistic issues?
- Is the content mass-produced by, or outsourced to, a large number of creators? Or is it spread across a large network of sites, allowing those individual pages or sites don’t get as much attention or care?
- Does the content have an excessive amount of ads that distract from or interfere with the main content?
Three Steps to Ranking Your Business on Page ONE of Google
Everyone wants to be on page ONE of Google search results, but does everyone know how to get there? It was easy 10 years ago, but not anymore – the competition is fierce and traditional methods don’t work as well.
Watch the video below to learn about 3 tactics that will move you up the search results and get you more website clicks. We use these methods with our clients (and ourselves) and most of them can pretty well be done on your own – give it a listen and let’s get started!
Keep these questions and tactics in mind when you’re creating any new content. Google core updates will continue to happen and the stronger your content is, the more you’ll benefit from the algorithm tweaks.
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