Social media channels are a great place to generate word-of-mouth promotion from your customers. Peer influence and social media has changed the way we discover and shop for holiday gifts. Crowdtap found that 67% of shoppers purchased a gift they found on social media and 64.8% of shoppers use social media to find the perfect gift.
The truth is in the data – if you aren’t using social media during the holidays, you’re missing out. But coming up with content ideas for the holidays that aren’t just glorified greeting cards isn’t easy. Here are some content ideas that are bound to go viral!
The truth is in the data – if you aren’t using social media during the holidays, you’re missing out.
— FingerprintMarketing (@fingerprint) October 23, 2013
Gone are the days when people cut coupons out of the Sunday newspaper in preparation for holiday shopping. People are more likely to share coupons they find online. If you have an email list, send out a holiday email with a coupon for your product. Provide printable or redeemable coupon codes through Facebook and Twitter. Make sure that whichever way you choose to provide your coupon, that it is shareable because if people truly appreciate the deal, that coupon will surely go viral.
Holiday Contests, Sweepstakes, and Giveaways
Consumers love the opportunity to get something for free and from a marketer’s standpoint, contests, sweepstakes, and giveaways are a great way to exceed the expectations of potential customers. When signing up for contests or sweepstakes, there isn’t a high amount of emotional investment or risk but the payoffs can be well worth it. People are quick to sign up and are more likely to share the opportunity with their friends. This gives you a chance to WOW potential customers and create context with them. Get creative with your contests and have fun with it. You can use Facebook’s photo tagging feature or hashtags to make a fun experience. The more fun and engaging it is, the more likely it will go viral.
What people love even more than contests are giveaways. When planning a giveaway make sure that it is something that will really bring value to your customers and not just a trinket or gimmick. Make sure it’s something that communicates what your company is about and gives them a taste of what it’s like doing business with you. Most importantly, make sure it’s an experience that they will want to write home about; because if it is, you can be damn sure they will share with their friends.
Is your business B2B? If you’re a consultant, why not give away free advise that would benefit your small business clients? Create free e-books to educate them on a topic related to your expertise. Give away free marketing material such as stock images, marketing collateral or signage that they can use during the holidays to promote THEIR business. You can bet they will use those in their own marketing campaigns and it will mutually increase visibility for both your businesses. If this is a strategy that you might consider trying his season, an important date for you to remember is Small Business Saturday, November 30.
[Bonus] Go Viral With Pinterest
Do you have a Pinterest account for your business but have no idea what kind of content to create for it? The holiday season is a great opportunity to get creative and create really cool content. Why not create a board curating all the holiday deals and sales that are related to your business? People love finding deals and if you can find it for them they will really appreciate it and share it with everyone they know. You can also create boards to give people inspiration for holiday gift ideas, or even fun holiday vacations.
Pinterest can also be a fun place to host contests and sweepstakes. Many brands have created “Pin It To Win It!” campaigns to increase awareness of their brand and invite their followers to get creative.
Here is a great example from Anthropologie:
Here’s another example from Macy’s:
Do you have some great ideas of how to market your business specifically around the holidays? Share it with us in the comments below.