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Is your Google Plus strategy lagging behind your other social channels, or have you just completely neglected using it? That’s okay, the benefits of G+ aren’t immediately apparent. But, as we finish 2013 and go into the new year it’s becoming more clear that we need to start paying attention to Google Plus. I explain why in this video.

Why Your Should Be Using Google Plus:

  • Create more visual results in SERPs
  • Claim authorship for your original content.
  • Google SERP bias towards Google Plus and “+1’s”

I’ll discuss in more detail in my next video how you can set up your Google profiles, use rel=author and how to create a custom URL for Google Plus.

Here’s some data to support our statements

Thanks Rand at Moz for the awesome keynote at SIC2013.

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