You’re great at what you do. You already have a proven offer and an audience that loves it. You’re ready to scale and reach more people. And podcasting can be the perfect vehicle to connect and engage with your ideal customers.
Podcast listeners are loyal, affluent, and educated. And with over 50% of the U.S. population considering themselves a podcast “fan,” that’s a lot of ears in which you could be streaming your message. Podcasting is trending upward, and if you want to stake your claim in your market with an authority building and magnetic show, the time is now.
I’m really excited about today’s guest James Hamilton Healy. He is our podcast, producer and strategist, and he’s been amazing working with to help our clients launch their podcasts. There are a lot of reasons for starting a podcast and many benefits that you may not be aware of, and we’re going to go over that in today’s episode.
More than any other medium, podcasting allows you to build a stronger relationship with your audience, faster. When you think about it, when a person is listening to you, your voice is in their ear (literally if they are listening with earbuds). It’s intimate. They can pick up on your intonation, the emotion in your voice.
And not only are listeners loyal, they are on the go, and in today’s mobile world, podcasting fits in perfectly. Listeners can connect while walking the dog, cleaning up the kitchen, getting ready for work in the morning, or driving a car.
We all know our customers get to know, like, and trust us through the content we create. Podcasting allows you to quickly create high-value content that can be repurposed in a number of ways. Social media posts, blog articles, book chapters, press releases, and many more content assets can be spun from a podcast episode.
Listen in as James and I unpack some of these benefits, and feel free to reach out to me if you have any questions or want to learn more about starting your own show!
James Hamilton Healy helps professionals position themselves as experts and get their message heard. He specializes in helping you connect and engage with your ideal clientele as a thought leader in your field.
He’s a best-selling author, a podcast host and producer, and a book publisher. He’s also a Certified StoryBrand Guide and has developed a system for implementing the proven StoryBrand messaging framework into powerful authority position strategies like book authorship, podcast hosting, and more.
If you dream of growing your business and helping more of your clients find the solutions to their problems, he can help.
James lives in beautiful Bozeman, Montana where he loves to share outdoor adventures with his 8-year-old son Dutch.
Highlights from the Conversation
- How James got started in podcasting.
- What podcasting can do for you and your business.
- Podcasting is a great way to create content that can be repurposed into more content bites.
- Having a podcast helps build your authority and create partnerships.
- Audio is an intimate and highly empathic way to connect.
- Podcasting fits well into our highly mobile world.
- Podcast listeners are engaged and loyal.
- Listeners are often seeking solutions to problems, and new ideas or ways of thinking about things.
- Podcast episodes are evergreen and the content sticks around for a long time.
- People often think they don’t have enough to say when thinking about podcasting… not true.
- Chances are your direct competitors, especially in a local market, don’t have a podcast.
- Podcasting is narrow-casting, not broadcasting, allowing you to target your message to your exact audience.
- Having a podcast in your marketing funnel is a long-game strategy, like SEO, and your efforts will snowball over time.
- You will get better over time as a podcast host. Practice helps!
- A story of podcasting success, how a business was able to grow through podcasting.
- Is podcasting right for you? It could very well be a great fit!
Interested in Starting a Show? Click ‘Get A Quote’ today!