It’s time to design a new website, and you’ve heard WordPress is all the rage.

You’re right about that.

WordPress is the most popular CMS in the world, powering 38.5% of all websites online.

Before you approach an agency or a freelance designer to build your website, it helps to have an idea of how much it’s going to cost.

We aim to answer that tricky little question for you in this article.

Just keep in mind that higher quality and more functionality typically come with a higher price tag.

Know the End Goal for Your WordPress Website Design

What’s the primary purpose of your website? It could be to sell a product or service, drive more traffic organically, bring in new leads, or become a trusted resource chock-full of content people are dying to read.

Who’s going to be using the site and why? User experience (UX) is the key to creating clear navigation. Think about how visitors, leads, returning customers, and business partners will use your website. Each group may follow a different route to get where they need to go.

Creating a web design marketing plan is the best way to ensure you set the right goals for your new website and develop effective strategies to knock them out of the park.

Understand What Factors Impact Price Range

When your website designer comes up with a quote for your project, they will consider several factors to estimate how many hours it will take to complete. Here are some of the biggest factors that can influence pricing.

1. Size

How many pages are on your current website, or how big do you expect your new site to be? How many different templates do you plan on using? Think about your homepage, contact page, service pages, landing pages, etc.

Do you want your blog content and website copy written from scratch, or are you going to use what you already have and just transfer it to your new website? Will your website host different types of media – like a blog, videos, animations, ebooks, or press releases?

The larger your website is, the more it will cost to design or redesign it.

2. Complexity

This also plays a large role in the overall cost of your WordPress website design. If you want your website to include…

  • Complex layouts and navigation
  • Custom coding
  • Fancy UX design
  • Ecommerce functionality
  • Extra content resources (like ebooks, blogs, and case studies)
  • Scheduling features
  • Accounts for customers
  • Video, illustrations, or animation

…it will require more time and expertise.

3. Type of Website

A small business website will cost much less than, say, a large ecommerce website. A basic site could include a homepage with a few product or service pages, contact information, and an about page. An ecommerce site might need hundreds of pages with specific details about each product, variants of certain products, shopping cart functionality, member accounts, and a plethora of other features.

“So, what’s it gonna cost me? Spill.”

The magic formula to pinpoint the cost of WordPress website design depends on what we already covered mixed with who you hire to do the job. Working with a rookie freelancer, for example, will be a whole lot cheaper than hiring a kick-ass agency. But, remember, ya get what ya pay for.

Option 1: DIY

Are you planning on building your website yourself? You guessed it – this is the cheapest option. But if you’re not a website wiz, you’re bound to pay for cutting corners sooner or later. Generally, the less you pay for a website, the more issues you could run into down the road.

Now, if you’re a solopreneur or launching a new startup, you might be able to get away with building your own website to start. Later on, when you’re more established, you can hire someone to create a more robust machine for your business.

Designing your own basic website could cost you as little as a few hundred dollars. For a more advanced WordPress site, expect to pay between $500 and $1,000 per year.

Option 2: Hire a Freelancer

The next step up on the pay scale is working with a freelance web designer. Expect to spend anywhere from $2,000 to $15,000, depending on the scope of your website. Keep in mind that while freelance designers can have bomb website skills, they likely don’t also have copywriting, video, ecommerce, and other specialized skills you may need to build the website you want.

Options 3: Hire an Agency

If you can afford it, your business can get the most bang for its buck by working with an established design agency. Instead of working with one person – hoping and praying they have all the necessary skills for your website to be a blazing success – opt for a whole team of skilled professionals!

You can find a design agency with graphic designers, web developers, copywriters, videographers, animators, strategists, SEOs, and more – for approximately $15,000 to $50,000.

Ready to Start Your WordPress Website Design Project?

You’re in luck. We’re so ready for a new client like you. We’d love to hear your vision and goals for your new website – and then make it happen! We’ll start by mapping out a custom road map to turn your new website into a lead-generating machine and moneymaker. How’s that sound?

Book a consult on our website for a no-cost strategy sesh. We’re waiting for you over here with bated breath.