How to Create Advertising That Sells

Ogilvy & Mather was founded in 1948 by David Ogilvy in Manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond’s and Dove.

Ogilvy & Mather was built on Ogilvy’s principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.

Here are 38 great principals on advertising and marketing that have been culled from decades of their work and principles. A very interesting read and may help spark some ideas for your business and your next campaign.

How to Create Advertising That Sells: 38 Principles


Join over 5,000 Marketing Minute subscribers who receive weekly videos and tips on how to step up your marketing game

  • This field is for validation purposes and should be left unchanged.

We’ll never share your information – Pia Larson