Ogilvy & Mather was founded in 1948 by David Ogilvy in Manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond’s and Dove.

Ogilvy & Mather was built on Ogilvy’s principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.

Here are 38 great principals on advertising and marketing that have been culled from decades of their work and principles. A very interesting read and may help spark some ideas for your business and your next campaign.

How to Create Advertising That Sells: 38 Principles