Stop Wasting Your Opportunity To Grab Your Customer’s Attention

Think about this: Is your website a Walmart greeter or a Nordstrom shoe salesperson?

 

Gerken Getaways screenshot Beverly Massachusetts

Your website has to be more than just a pretty face in cyberspace.

It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.

Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.

Beyond a nice looking homepage, a website is the world’s window to your business. A well-designed website is inviting and engaging. It encourages people to interact with you and, ultimately, to do business with you.

Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.

 

We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)

Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.

How do we do it? Here we go!

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Watch Pia talk about Content Strategy roadmap in Beverly MA

Beverly Secrets Revealed:

6 Things Every Great Website Needs To Have

It is important for us that we can perfect both the ins and outs of your website. The reason our company is named Fingerprint Marketing is that our main objective is to make every client have a website that is unique to them just like their fingerprints. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. No longer will your website be a cost center, rather it will become the main factor why your customers will come you.

Here’s how we do it (Without Making You Snooze Of Course!)

 

Guilty! We Admit That We Killed That Ugly Website!

 

It's all about how you look and baby, you look mahhhvelous! Beverly

It’s All About How You Look and Baby, You Look Mahhhvelous!

Branding & Appearance

Your website IS the fingerprint of your business. It is one of the easiest ways that your customers will find and learn about you. Hence, it should set you apart from others. It has to make a connection between you and your clients. It must clearly communicate your message in a way that is easy-to-understand and yet compels your visitors to take action. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.

At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.

 

Get in, get out Beverly Massachusetts

Get In, Get Out

Business Strategy

The reason why people look for providers like you is because they have a problem that they believe they cannot solve. Thus, your website needs to show that you have what it takes in the shortest time possible. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.

There’s so much to tell your site visitors and you gotta do it fast. Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.

Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.

 

The down & dirty Beverly MA

The Down & Dirty

Navigation & Load Time

Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.

Nobody, and we mean nobody, tolerates a slow or poorly designed website. We all want what we want and we want to find it fast and easy. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.

 

Go mobile or go home Beverly

Go Mobile or Go Home

How to Lose Half of What You Have

Beverly MassachusettsAny website not able to adapt to mobile users can be described with one word, “criminal.” In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.

Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And trust us when we say that you don’t want to make an enemy of the Big, Bad G! They are practically the cops of the internet, if you aren’t willing to adjust, prepare to face the consequences.
(Side note: We love Google!)

Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!

 

Create Some Razzle Dazzle

Create Some Razzle Dazzle

Engagement and Content

We know that your site has to be visually stunning to command attention. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?

Simple. Offer good stuff. Interesting stuff. Help them enjoy. Offer them something that will brighten up their day. All of these can be packaged in something modern people would like to call “content.” It is crucial that you also have something that sells and not just tells. (I know the difference between content and sales copy is confusing. No worries, you’re not the only one who feels the same.)

For most business owners, creating content and copy is the harshest sentence that can be handed down. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.

But let me tell you a little secret, you don’t have to do it all alone. There are some experts out there (*cough* *cough* Fingerprint Marketing) that wouldn’t think twice to help you out. Yep, it’s true. They won’t even think twice to spend hours and hours sitting on the same chair sipping tons of coffee to produce content which is both perfect and original for you! How do they do that? I don’t know either And we don’t ask. We just keep them stocked with Starbucks credits and Mountain Dew and they just keep typing. Hey, it works.

 

The getaway car

The Getaway Car

Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)

Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You look to the left. You look to the right. Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? There are only 6.8* million white cars on the road so why can’t you find it?

Get our point? Perfect content is useless if it’s just a copycat of existing ones out there. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!

(*That “6.8 million white cars” thing is legit… we looked it up!)

Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. Let us help you utilize the latest and coolest social media website to increase your public presence and your search engine performance. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.

And if all of that sounds like a foreign language to you, it’s seriously time to contact us!

We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

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