You’re Blowing Your One Chance to Make a Great First Impression
Think about this: Is your website a Walmart greeter or a Nordstrom shoe salesperson?
Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.
It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.
No matter how much of an eye-candy your website is, if it is not doing its job then you’re no worse without it.
The functionality and usefulness of your website is what will represent your business to the whole world. A great website should both be attractive and interactive. It encourages people to interact with you and, ultimately, to do business with you.
At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.
We also have a proven and tested expertise in technical and higher level back-end stuff like SEO, navigation, e-commerce, responsive design and integration.
Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.
Wondering how that’s possible? Easy!
Blaine Secrets Revealed:
The 6 Parts of the Perfectly Executed Website
We want your website to be beautiful on the outside and on the inside. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. This perfectly executed website will also become one of your best assets.
Let Us Show You How We Do It (and let’s have a little fun along the way!)
Guilty! We Admit That We Killed That Ugly Website!
It’s All About How You Look and Baby, You Look Mahhhvelous!
Branding & Appearance
Your website IS the fingerprint of your business. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Hence, it should set you apart from others. It has to make a connection between you and your clients. Your customers need to hear all about you in the simplest yet most compelling manner. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.
At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.
Get In, Get Out
The reason why people look for providers like you is because they have a problem that they believe they cannot solve. You only have 8 seconds to convince them that what you offer is the answer to that problem. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.
There’s so much to tell your site visitors and you gotta do it fast. Your website must take your viewers hostage in very short order or they’ll escape and run right to your competitor.
We know how to capture them so they not only see you but they “feel” you… who you are, what you do, and most importantly, what you can do for them.
The Down & Dirty
User Experience & Speed
Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.
Nobody, and we mean nobody, tolerates a slow or poorly designed website. Everyone knows what they want and the last thing they’d want to do is wait for it. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.
Go Mobile or Go Home
How to Lose Half of What You Have
Any website not able to adapt to mobile users can be described with one word, “criminal.” In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.
What’s scarier is that Google wouldn’t think twice to trash your website if it doesn’t adjust to mobile phones soon! And believe me when I say that the last thing you’d want to do is make an enemy of Google search bots. They are practically the cops of the internet, if you aren’t willing to adjust, prepare to face the consequences.
(Side note: We love Google!)
Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!
Sparkle Up that Website
Content and Engagement
We know that your site has to be visually stunning to command attention. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?
Simple. Offer good stuff. Grab their curiosity. Help them enjoy. Offer them something that will brighten up their day. All of these can be packaged in something modern people would like to call “content.” It is crucial that you also have something that sells and not just tells. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)
Producing quality content and effective copy is one of the scariest tasks for any business owner. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.
But here’s some really, really, good news and it might come as a surprise to you. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Yep, it’s true. They find it a delight to sit in a 6’ x 9’
cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How you may ask? We have no clue. And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. As long as it works, we don’t ask.
The Getaway Car
Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)
Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. Jacked on adrenaline and carrying your big bags o’ cash, you run out the door to join your partner-in-crime who is waiting in the getaway car. You look to the left. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. Still wondering where your white sedan ended? Try asking the other 6.8 million white sedans prowling the streets of US.
Get our point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!
(*That “6.8 million white cars” thing is legit… we looked it up!)
Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. Our internet VIPs will also show you the easiest and best ways to use pay-per-click services like Google Adwords.
If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!
We’re so good at explaining this that after our talk you’ll feel like an expert yourself!