Stop Wasting Your Opportunity To Grab Your Customer’s Attention

Would you rather have your website exude Nordstroms or Walmart?

 

Gerken Getaways screenshot Burlington Massachusetts

Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.

It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.

No matter how much of an eye-candy your website is, if it is not doing its job then you’re no worse without it.

Beyond a nice looking homepage, a website is the world’s window to your business. A great website should both be attractive and interactive. It should show your customers why they should choose you and place their trust in you.

Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.

 

We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)

Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.

Wondering how that’s possible? Easy!

WATCH PIA
TALK ABOUT
YOUR
Content
Strategy

ROADMAP

Watch Pia talk about Content Strategy roadmap in Burlington MA

Burlington Secrets Revealed:

The 6 Parts of the Perfectly Executed Website

We want your website to be beautiful on the outside and on the inside. The reason our company is named Fingerprint Marketing is that our main objective is to make every client have a website that is unique to them just like their fingerprints. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. This perfectly executed website will also become one of your best assets.

Here’s how we do it (Without Making You Snooze Of Course!)

 

Someone Call The Cops Because We Are Murdering Ugly Websites!

 

It's all about how you look and baby, you look mahhhvelous! Burlington

You’re Sexy, You Know It, We Know It and We Love It!

Branding & Appearance

Your website IS the fingerprint of your business. It is one of the easiest ways that your customers will find and learn about you. Your site has to be unique. It has to speak the language of your people. Your customers need to hear all about you in the simplest yet most compelling manner. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.

By working with us, we’ll make sure that the moment your customers enter your website, they’ll get hooked forever. We know what you need, and what your customers want so we’ll deliver you a website that will communicate your message clearly, impress, and show your uniqueness.

 

Get in, get out Burlington Massachusetts

Get In, Get Out

Business Strategy

The reason why people look for providers like you is because they have a problem that they believe they cannot solve. Thus, your website needs to show that you have what it takes in the shortest time possible. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.

You have so much to tell, and you need to do it fast! Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.

We know how to capture them so they not only see you but they “feel” you… who you are, what you do, and most importantly, what you can do for them.

 

The down & dirty Burlington MA

The Down & Dirty

Navigation & Load Time

Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.

Nobody, and we mean nobody, tolerates a slow or poorly designed website. We all want what we want and we want to find it fast and easy. Look, there’s a ton of cat videos we wanna watch and if your website is keeping us from doing that, you’re going to jail!

 

Go mobile or go home Burlington

Go Mobile or Go Home

How to Lose Half Your Loot

Burlington MassachusettsAny website not able to adapt to mobile users can be described with one word, “criminal.” In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.

What’s scarier is that Google wouldn’t think twice to trash your website if it doesn’t adjust to mobile phones soon! And trust us when we say that you don’t want to make an enemy of the Big, Bad G! That police force has all kinds of ways to incarcerate your virtual real estate.
(Side note: We love Google!)

The geeks at Fingerprint Marketing will make your mobile site sing like a bird (those geeks, and we love them too, call this “responsive” and “optimized’ but we’re just gonna keep it real simple for now).

 

Create Some Razzle Dazzle

Create Some Razzle Dazzle

Content and Engagement

We know that your site has to be visually stunning to command attention. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?

The answer? Offer good stuff. Grab their curiosity. Help them enjoy. Offer them something that will brighten up their day. All of these can be packaged in something modern people would like to call “content.” It is crucial that you also have something that sells and not just tells. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)

For most business owners, creating content and copy is the harshest sentence that can be handed down. It’s pure torture to produce regular blogs, reports, videos, eBooks, social media posts, sales letters, ads, landing pages, and other compelling words that will wow the crowd and keep them engaged.

But let me tell you a little secret, you don’t have to do it all alone. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Don’t believe me? Well, you should. They won’t even think twice to spend hours and hours sitting on the same chair sipping tons of coffee to produce content which is both perfect and original for you! How you may ask? I don’t know either And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. As long as it works, we don’t ask.

 

The getaway car

The Getaway Car

Search Engine Optimization (Also known as telling search engines to show us to customers)

Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You turn left. None. You turn right, still none! Hmmm. You don’t see that getaway car. Where could it be? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? Try asking the other 6.8 million white sedans prowling the streets of US.

Do you see the point? Perfect content is useless if it’s just a copycat of existing ones out there. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!

(*That “6.8 million white cars” thing is legit… we looked it up!)

SEO experts from Fingerprint Marketing would scale Mount Everest if that means helping you target keywords, increase search engine visibility, and improve your web links. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. Our internet VIPs will also show you the easiest and best ways to use pay-per-click services like Google Adwords.

And if all of that sounds like a foreign language to you, it’s seriously time to contact us!

We’re so good at explaining this that after our talk you’ll feel like an expert yourself!

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

Get started with your no cost strategy session

Join over 5,000 Marketing Minute subscribers who receive weekly videos and tips on how to

Step-Up Your Marketing Game.