Stop Wasting Your Opportunity To Grab Your Customer’s Attention

Would you rather have your website exude Nordstroms or Walmart?

 

Gerken Getaways screenshot Burton Michigan

Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.

It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.

Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.

The functionality and usefulness of your website is what will represent your business to the whole world. A great website should both be attractive and interactive. It encourages people to interact with you and, ultimately, to do business with you.

At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.

 

We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)

Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.

Wondering how that’s possible? Here we go!

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Watch Pia talk about Content Strategy roadmap in Burton MI

Burton Secrets Revealed:

6 Things Every Great Website Needs To Have

It is important for us that we can perfect both the ins and outs of your website. The reason our company is named Fingerprint Marketing is that our main objective is to make every client have a website that is unique to them just like their fingerprints. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. This perfectly executed website will also become one of your best assets.

Here’s how we do it (Without Making You Snooze Of Course!)

 

Guilty! We Admit That We Killed That Ugly Website!

 

It's all about how you look and baby, you look mahhhvelous! Burton

It’s All About How You Look and Baby, You Look Mahhhvelous!

Appearance And Branding

Your website IS the fingerprint of your business. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Your site has to be unique. It has to speak the language of your people. Your customers need to hear all about you in the simplest yet most compelling manner. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.

At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.

 

Get in, get out Burton Michigan

Get In, Get Out

Business Strategy

People visit your website because they have a problem and they want it solved. You only have 8 seconds to convince them that what you offer is the answer to that problem. Even a seasoned bank robber can’t pull off a grand heist in only 8 seconds… but that’s all you got and the timer’s-a-tickin’!

You have so much to tell, and you need to do it fast! Your website must take your viewers hostage in very short order or they’ll escape and run right to your competitor.

Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.

 

The down & dirty Burton MI

The Down & Dirty

User Experience & Speed

Even if you’re the most highly skilled hitman on the planet and have tons of happy customers, they’ll stab you right in the back and hire the other guy if your website is slow or the navigation sucks.

Nobody, and we mean nobody, tolerates a slow or poorly designed website. We all want what we want and we want to find it fast and easy. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.

 

Go mobile or go home Burton

Go Mobile or Go Home

How to Lose Half Your Loot

Burton MichiganIt is a modern-day crime to not have your mobile site looking and acting just as good as your desktop site. More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.

Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And trust us when we say that you don’t want to make an enemy of the Big, Bad G! They are practically the cops of the internet, if you aren’t willing to adjust, prepare to face the consequences.
(PS. We love you Google)

The geeks at Fingerprint Marketing will make your mobile site sing like a bird (those geeks, and we love them too, call this “responsive” and “optimized’ but we’re just gonna keep it real simple for now).

 

Create Some Razzle Dazzle

Create Some Razzle Dazzle

Engagement and Content

We understand that looking amazing is the easiest way for your site to get noticed. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?

The answer? Offer good stuff. Grab their curiosity. Help them enjoy. Offer them something that will brighten up their day. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. It is crucial that you also have something that sells and not just tells. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)

For most business owners, creating content and copy is the harshest sentence that can be handed down. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.

But let me tell you a little secret, you don’t have to do it all alone. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Yep, it’s true. They find it a delight to sit in a 6’ x 9’ cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How you may ask? We have no clue. And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. As long as it works, we don’t ask.

 

The getaway car

The Getaway Car

Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)

Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You look to the left. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. Still wondering where your white sedan ended? There are only 6.8* million white cars on the road so why can’t you find it?

Get our point? Perfect content is useless if it’s just a copycat of existing ones out there. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!

(Oh, and if you’re wondering if we fabricated that thing with the 6.8 million cars, it’s on the net, look it up!)

Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. Our internet VIPs will also show you the easiest and best ways to use pay-per-click services like Google Adwords.

And if all of that sounds like a foreign language to you, it’s seriously time to contact us!

We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

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