You’re Blowing Your One Chance to Make a Great First Impression

Would you rather have your website exude Nordstroms or Walmart?

 

Gerken Getaways screenshot Chesterfield Massachusetts

Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.

Yes, it has to look good but it also needs to easily bring your customers to you, work like crazy all the time, and leave your fingerprint on the world!

Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.

Beyond a nice looking homepage, a website is the world’s window to your business. A well-designed website is inviting and engaging. It should show your customers why they should choose you and place their trust in you.

Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.

 

We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)

Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.

Wondering how that’s possible? Easy!

WATCH PIA
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ROADMAP

Watch Pia talk about Content Strategy roadmap in Chesterfield MA

Chesterfield Secrets Revealed:

6 Things Every Great Website Needs To Have

We want your website to be beautiful on the outside and on the inside. The reason our company is named Fingerprint Marketing is that our main objective is to make every client have a website that is unique to them just like their fingerprints. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. This perfectly executed website will also become one of your best assets.

Let Us Show You How We Do It (Without Making You Snooze Of Course!)

 

Guilty! We Admit That We Killed That Ugly Website!

 

It's all about how you look and baby, you look mahhhvelous! Chesterfield

It’s All About How You Look and Baby, You Look Mahhhvelous!

Appearance And Branding

It is undeniable that your website will tell your customers what kind of service you provide. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Hence, it should set you apart from others. It has to speak the language of your people. It must clearly communicate your message in a way that is easy-to-understand and yet compels your visitors to take action. You’re the ringleader and your followers will do whatever you want when you convince them to do it.

At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.

 

Get in, get out Chesterfield Massachusetts

Get In, Get Out

Business Strategy

People visit your website because they have a problem and they want it solved. You only have 8 seconds to convince them that what you offer is the answer to that problem. Even a seasoned bank robber can’t pull off a grand heist in only 8 seconds… but that’s all you got and the timer’s-a-tickin’!

You have so much to tell, and you need to do it fast! Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.

We know how to capture them so they not only see you but they “feel” you… who you are, what you do, and most importantly, what you can do for them.

 

The down & dirty Chesterfield MA

The Down & Dirty

Navigation & Load Time

Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.

All users hate having to stare at a blank loading web page. Everyone knows what they want and the last thing they’d want to do is wait for it. Look, there’s a ton of cat videos we wanna watch and if your website is keeping us from doing that, you’re going to jail!

 

Go mobile or go home Chesterfield

Go Mobile or Go Home

How to Lose Half of What You Have

Chesterfield MassachusettsAny website not able to adapt to mobile users can be described with one word, “criminal.” In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. 51% – that’s more than half (obvious deduction, we know) and that number is
growing rapidly!

Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And trust us when we say that you don’t want to make an enemy of the Big, Bad G! That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)

The geeks at Fingerprint Marketing will make your mobile site sing like a bird (those geeks, and we love them too, call this “responsive” and “optimized’ but we’re just gonna keep it real simple for now).

 

Create Some Razzle Dazzle

Create Some Razzle Dazzle

Engagement and Content

We understand that looking amazing is the easiest way for your site to get noticed. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?

Simple. Offer good stuff. Grab their curiosity. Entertaining stuff. Stuff with some sparkle. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. It is crucial that you also have something that sells and not just tells. (I know the difference between content and sales copy is confusing. No worries, you’re not the only one who feels the same.)

Producing quality content and effective copy is one of the scariest tasks for any business owner. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.

But let me tell you a little secret, you don’t have to do it all alone. There are some experts out there (*cough* *cough* Fingerprint Marketing) that wouldn’t think twice to help you out. Yep, it’s true. They won’t even think twice to spend hours and hours sitting on the same chair sipping tons of coffee to produce content which is both perfect and original for you! How do they do that? We have no clue. It’s like magic. We just keep them stocked with Starbucks credits and Mountain Dew and they just keep typing. Hey, it works.

 

The getaway car

The Getaway Car

Search Engine Optimization (Also known as telling search engines to show us to customers)

Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You look to the left. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? There are only 6.8* million white cars on the road so why can’t you find it?

Get our point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. You have to make sure that your content will lead your customers to you and only you. Unlike with bank robberies, in website contents, leaving evidence that leads to you is crucial.

(*That “6.8 million white cars” thing is legit… we looked it up!)

SEO experts from Fingerprint Marketing would scale Mount Everest if that means helping you target keywords, increase search engine visibility, and improve your web links. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.

And if all of that sounds like a foreign language to you, it’s seriously time to contact us!

We’re so good at explaining this that after our talk you’ll feel like an expert yourself!

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

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