You’re Blowing Your One Chance to Make a Great First Impression
Think about this: Is your website a Walmart greeter or a Nordstrom shoe salesperson?
Your website has to be more than just a pretty face in cyberspace.
It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.
Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.
Beyond a nice looking homepage, a website is the world’s window to your business. A great website should both be attractive and interactive. It encourages people to interact with you and, ultimately, to do business with you.
At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.
We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)
Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.
How do we do it? Here we go!
East Templeton Secrets Revealed:
6 Things Every Great Website Needs To Have
It is important for us that we can perfect both the ins and outs of your website. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. A perfect blend of creativity, psychology, and high-technology is what gets you a website that, by all standards, will be one of the best business investments you ever make. No longer will your website be a cost center, rather it will become the main factor why your customers will come you.
Here’s how we do it (Without Making You Snooze Of Course!)
Someone Call The Cops Because We Are Murdering Ugly Websites!
It’s All About How You Look and Baby, You Look Mahhhvelous!
Branding & Appearance
It is undeniable that your website will tell your customers what kind of service you provide. It is one of the easiest ways that your customers will find and learn about you. Your site has to be unique. It has to speak the language of your people. Your customers need to hear all about you in the simplest yet most compelling manner. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.
At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.
Get In, Get Out
People visit your website because they have a problem and they want it solved. Thus, your website needs to show that you have what it takes in the shortest time possible. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.
There’s so much to tell your site visitors and you gotta do it fast. Your website must take your viewers hostage in very short order or they’ll escape and run right to your competitor.
We know how to capture them so they not only see you but they “feel” you… who you are, what you do, and most importantly, what you can do for them.
The Down & Dirty
Navigation & Load Time
Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.
All users hate having to stare at a blank loading web page. Everyone knows what they want and the last thing they’d want to do is wait for it. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.
Go Mobile or Go Home
How to Lose Half of What You Have
Any website not able to adapt to mobile users can be described with one word, “criminal.” More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.
What’s scarier is that Google wouldn’t think twice to trash your website if it doesn’t adjust to mobile phones soon! And believe me when I say that the last thing you’d want to do is make an enemy of Google search bots. They are practically the cops of the internet, if you aren’t willing to adjust, prepare to face the consequences.
(Side note: We love Google!)
Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!
Create Some Razzle Dazzle
Content and Engagement
We understand that looking amazing is the easiest way for your site to get noticed. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?
The answer? Show them quality. Interesting stuff. Help them enjoy. Stuff with some sparkle. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)
For most business owners, creating content and copy is the harshest sentence that can be handed down. It’s pure torture to produce regular blogs, reports, videos, eBooks, social media posts, sales letters, ads, landing pages, and other compelling words that will wow the crowd and keep them engaged.
But let me tell you a little secret, you don’t have to do it all alone. There are some experts out there (*cough* *cough* Fingerprint Marketing) that wouldn’t think twice to help you out. Don’t believe me? Well, you should. They find it a delight to sit in a 6’ x 9’
cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How you may ask? We have no clue. And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. As long as it works, we don’t ask.
The Getaway Car
Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)
Imagine this: after many months of planning and plotting, you just pulled off the biggest bank robbery in history. Jacked on adrenaline and carrying your big bags o’ cash, you run out the door to join your partner-in-crime who is waiting in the getaway car. You look to the left. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You worked hard to find a car that would blend in… a car that wouldn’t stand out among all the other cars near the bank – a car the coppers wouldn’t notice. So, where is that white 4-door sedan? There are only 6.8* million white cars on the road so why can’t you find it?
Do you see the point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. You have to make sure that your content will lead your customers to you and only you. Unlike with bank robberies, in website contents, leaving evidence that leads to you is crucial.
(*That “6.8 million white cars” thing is legit… we looked it up!)
SEO experts from Fingerprint Marketing would scale Mount Everest if that means helping you target keywords, increase search engine visibility, and improve your web links. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. Our internet VIPs will also show you the easiest and best ways to use pay-per-click services like Google Adwords.
If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!
We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.