You’re Blowing Your One Chance to Make a Great First Impression

Would you rather have your website exude Nordstroms or Walmart?

 

Gerken Getaways screenshot Fairview Michigan

Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.

It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.

No matter how much of an eye-candy your website is, if it is not doing its job then you’re no worse without it.

Beyond a nice looking homepage, a website is the world’s window to your business. A great website should both be attractive and interactive. It encourages people to interact with you and, ultimately, to do business with you.

At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.

 

We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)

Work with Fingerprint Marketing and you’ll have a website that you will be proud to show off – and one that will work for your business and make your life much easier.

How do we do it? Here we go!

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Watch Pia talk about Content Strategy roadmap in Fairview MI

Fairview Secrets Revealed:

The 6 Parts of the Perfectly Executed Website

We want your website to be beautiful on the outside and on the inside. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. This perfectly executed website will also become one of your best assets.

Let Us Show You How We Do It (and let’s have a little fun along the way!)

 

Someone Call The Cops Because We Are Murdering Ugly Websites!

 

It's all about how you look and baby, you look mahhhvelous! Fairview

It’s All About How You Look and Baby, You Look Mahhhvelous!

Appearance And Branding

Your website IS the fingerprint of your business. It is one of the easiest ways that your customers will find and learn about you. Hence, it should set you apart from others. It has to speak the language of your people. It must clearly communicate your message in a way that is easy-to-understand and yet compels your visitors to take action. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.

At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. We know what you need, and what your customers want so we’ll deliver you a website that will communicate your message clearly, impress, and show your uniqueness.

 

Get in, get out Fairview Michigan

Get In, Get Out

Business Strategy

The reason why people look for providers like you is because they have a problem that they believe they cannot solve. Thus, your website needs to show that you have what it takes in the shortest time possible. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.

You have so much to tell, and you need to do it fast! Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.

Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.

 

The down & dirty Fairview MI

The Down & Dirty

User Experience & Speed

Even if you’re the most highly skilled hitman on the planet and have tons of happy customers, they’ll stab you right in the back and hire the other guy if your website is slow or the navigation sucks.

Nobody, and we mean nobody, tolerates a slow or poorly designed website. Everyone knows what they want and the last thing they’d want to do is wait for it. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.

 

Go mobile or go home Fairview

Go Mobile or Go Home

How to Lose Half of What You Have

Fairview MichiganIt is a modern-day crime to not have your mobile site looking and acting just as good as your desktop site. In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. 51% – that’s more than half (obvious deduction, we know) and that number is
growing rapidly!

What’s scarier is that Google wouldn’t think twice to trash your website if it doesn’t adjust to mobile phones soon! And believe me when I say that the last thing you’d want to do is make an enemy of Google search bots. They are practically the cops of the internet, if you aren’t willing to adjust, prepare to face the consequences.
(Side note: We love Google!)

Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!

 

Create Some Razzle Dazzle

Create Some Razzle Dazzle

Engagement and Content

We understand that looking amazing is the easiest way for your site to get noticed. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?

The answer? Show them quality. Grab their curiosity. Entertaining stuff. Stuff with some sparkle. All of these can be packaged in something modern people would like to call “content.” You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (I know the difference between content and sales copy is confusing. No worries, you’re not the only one who feels the same.)

For most business owners, creating content and copy is the harshest sentence that can be handed down. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.

But let me tell you a little secret, you don’t have to do it all alone. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Yep, it’s true. They find it a delight to sit in a 6’ x 9’ cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How you may ask? I don’t know either And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. Hey, it works.

 

The getaway car

The Getaway Car

Search Engine Optimization (Also known as telling search engines to show us to customers)

Imagine this: after many months of planning and plotting, you just pulled off the biggest bank robbery in history. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You look to the left. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. Still wondering where your white sedan ended? Try asking the other 6.8 million white sedans prowling the streets of US.

Get our point? Perfect content is useless if it’s just a copycat of existing ones out there. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!

(Oh, and if you’re wondering if we fabricated that thing with the 6.8 million cars, it’s on the net, look it up!)

SEO experts from Fingerprint Marketing would scale Mount Everest if that means helping you target keywords, increase search engine visibility, and improve your web links. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.

If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!

We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

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