Let's Stand Out Online
Stop Wasting Your Opportunity To Grab Your Customer’s Attention
Would you rather have your website exude Nordstroms or Walmart?
Your website has to be more than just a pretty face in cyberspace.
It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.
Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.
Beyond a nice looking homepage, a website is the world’s window to your business. A great website should both be attractive and interactive. It encourages people to interact with you and, ultimately, to do business with you.
At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.
We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)
Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.
Wondering how that’s possible? Here we go!
Lexington Park Secrets Revealed:
The 6 Parts of the Perfectly Executed Website
We want your website to be beautiful on the outside and on the inside. The reason our company is named Fingerprint Marketing is that our main objective is to make every client have a website that is unique to them just like their fingerprints. A perfect blend of creativity, psychology, and high-technology is what gets you a website that, by all standards, will be one of the best business investments you ever make. This perfectly executed website will also become one of your best assets.
Here’s how we do it (and let’s have a little fun along the way!)
Guilty! We Admit That We Killed That Ugly Website!
You’re Sexy, You Know It, We Know It and We Love It!
Branding & Appearance
Your website IS the fingerprint of your business. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Your site has to be unique. It has to speak the language of your people. It must clearly communicate your message in a way that is easy-to-understand and yet compels your visitors to take action. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.
At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.
Get In, Get Out
People visit your website because they have a problem and they want it solved. Thus, your website needs to show that you have what it takes in the shortest time possible. Even a seasoned bank robber can’t pull off a grand heist in only 8 seconds… but that’s all you got and the timer’s-a-tickin’!
There’s so much to tell your site visitors and you gotta do it fast. Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.
We know how to capture them so they not only see you but they “feel” you… who you are, what you do, and most importantly, what you can do for them.
The Down & Dirty
Navigation & Load Time
Even if you’re the most highly skilled hitman on the planet and have tons of happy customers, they’ll stab you right in the back and hire the other guy if your website is slow or the navigation sucks.
Nobody, and we mean nobody, tolerates a slow or poorly designed website. We all want what we want and we want to find it fast and easy. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.
Go Mobile or Go Home
How to Lose Half Your Loot
Any website not able to adapt to mobile users can be described with one word, “criminal.” More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. 51% – that’s more than half (obvious deduction, we know) and that number is
What’s scarier is that Google wouldn’t think twice to trash your website if it doesn’t adjust to mobile phones soon! And believe me when I say that the last thing you’d want to do is make an enemy of Google search bots. That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)
Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!
Sparkle Up that Website
Content and Engagement
We know that your site has to be visually stunning to command attention. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?
Simple. Show them quality. Grab their curiosity. Help them enjoy. Stuff with some sparkle. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)
For most business owners, creating content and copy is the harshest sentence that can be handed down. It’s pure torture to produce regular blogs, reports, videos, eBooks, social media posts, sales letters, ads, landing pages, and other compelling words that will wow the crowd and keep them engaged.
But here’s some really, really, good news and it might come as a surprise to you. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Yep, it’s true. They find it a delight to sit in a 6’ x 9’
cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How do they do that? We have no clue. And we don’t ask. We just keep them stocked with Starbucks credits and Mountain Dew and they just keep typing. As long as it works, we don’t ask.
The Getaway Car
Search Engine Optimization (Also known as telling search engines to show us to customers)
Imagine this: after many months of planning and plotting, you just pulled off the biggest bank robbery in history. Jacked on adrenaline and carrying your big bags o’ cash, you run out the door to join your partner-in-crime who is waiting in the getaway car. You look to the left. You look to the right. Hmmm. You don’t see that getaway car. Where could it be? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? There are only 6.8* million white cars on the road so why can’t you find it?
Get our point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!
(*That “6.8 million white cars” thing is legit… we looked it up!)
SEO experts from Fingerprint Marketing would scale Mount Everest if that means helping you target keywords, increase search engine visibility, and improve your web links. Let us help you utilize the latest and coolest social media website to increase your public presence and your search engine performance. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.
And if all of that sounds like a foreign language to you, it’s seriously time to contact us!
We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.