You’re Blowing Your One Chance to Make a Great First Impression

Think about this: Is your website a Walmart greeter or a Nordstrom shoe salesperson?

 

Gerken Getaways screenshot Lincoln Massachusetts

Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.

It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.

Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.

Beyond a nice looking homepage, a website is the world’s window to your business. A great website should both be attractive and interactive. It encourages people to interact with you and, ultimately, to do business with you.

At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.

 

We also have a proven and tested expertise in technical and higher level back-end stuff like SEO, navigation, e-commerce, responsive design and integration.

Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.

How do we do it? Here we go!

WATCH PIA
TALK ABOUT
YOUR
Content
Strategy

ROADMAP

Watch Pia talk about Content Strategy roadmap in Lincoln MA

Lincoln Secrets Revealed:

6 Things Every Great Website Needs To Have

We want your website to be beautiful on the outside and on the inside. The reason our company is named Fingerprint Marketing is that our main objective is to make every client have a website that is unique to them just like their fingerprints. A perfect blend of creativity, psychology, and high-technology is what gets you a website that, by all standards, will be one of the best business investments you ever make. This perfectly executed website will also become one of your best assets.

Here’s how we do it (and let’s have a little fun along the way!)

 

Someone Call The Cops Because We Are Murdering Ugly Websites!

 

It's all about how you look and baby, you look mahhhvelous! Lincoln

You’re Sexy, You Know It, We Know It and We Love It!

Branding & Appearance

Your website IS the fingerprint of your business. It is one of the easiest ways that your customers will find and learn about you. Your site has to be unique. It has to speak the language of your people. It must clearly communicate your message in a way that is easy-to-understand and yet compels your visitors to take action. You’re the ringleader and your followers will do whatever you want when you convince them to do it.

At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. We know what you need, and what your customers want so we’ll deliver you a website that will communicate your message clearly, impress, and show your uniqueness.

 

Get in, get out Lincoln Massachusetts

Get In, Get Out

Business Strategy

The reason why people look for providers like you is because they have a problem that they believe they cannot solve. You only have 8 seconds to convince them that what you offer is the answer to that problem. Even a seasoned bank robber can’t pull off a grand heist in only 8 seconds… but that’s all you got and the timer’s-a-tickin’!

There’s so much to tell your site visitors and you gotta do it fast. Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.

Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.

 

The down & dirty Lincoln MA

The Down & Dirty

User Experience & Speed

Even if you’re the most highly skilled hitman on the planet and have tons of happy customers, they’ll stab you right in the back and hire the other guy if your website is slow or the navigation sucks.

Nobody, and we mean nobody, tolerates a slow or poorly designed website. We all want what we want and we want to find it fast and easy. Look, there’s a ton of cat videos we wanna watch and if your website is keeping us from doing that, you’re going to jail!

 

Go mobile or go home Lincoln

Go Mobile or Go Home

How to Lose Half Your Loot

Lincoln MassachusettsAny website not able to adapt to mobile users can be described with one word, “criminal.” In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.

Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And trust us when we say that you don’t want to make an enemy of the Big, Bad G! That police force has all kinds of ways to incarcerate your virtual real estate.
(Side note: We love Google!)

Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!

 

Create Some Razzle Dazzle

Sparkle Up that Website

Content and Engagement

We know that your site has to be visually stunning to command attention. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?

Simple. Offer good stuff. Grab their curiosity. Entertaining stuff. Stuff with some sparkle. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)

Producing quality content and effective copy is one of the scariest tasks for any business owner. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.

But here’s some really, really, good news and it might come as a surprise to you. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Don’t believe me? Well, you should. They find it a delight to sit in a 6’ x 9’ cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How do they do that? We have no clue. And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. As long as it works, we don’t ask.

 

The getaway car

The Getaway Car

Search Engine Optimization (Also known as telling search engines to show us to customers)

Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You look to the left. You look to the right. Hmmm. You don’t see that getaway car. Where could it be? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? There are only 6.8* million white cars on the road so why can’t you find it?

Get our point? Perfect content is useless if it’s just a copycat of existing ones out there. You have to make sure that your content will lead your customers to you and only you. Unlike with bank robberies, in website contents, leaving evidence that leads to you is crucial.

(Oh, and if you’re wondering if we fabricated that thing with the 6.8 million cars, it’s on the net, look it up!)

Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. Let us help you utilize the latest and coolest social media website to increase your public presence and your search engine performance. Our internet VIPs will also show you the easiest and best ways to use pay-per-click services like Google Adwords.

If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!

We’re so good at explaining this that after our talk you’ll feel like an expert yourself!

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

Get started with your no cost strategy session

Join over 5,000 Marketing Minute subscribers who receive weekly videos and tips on how to

Step-Up Your Marketing Game.