You’re Blowing Your One Chance to Make a Great First Impression
Would you rather have your website exude Nordstroms or Walmart?
Your website has to be more than just a pretty face in cyberspace.
Yes, it has to look good but it also needs to easily bring your customers to you, work like crazy all the time, and leave your fingerprint on the world!
Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.
Beyond a nice looking homepage, a website is the world’s window to your business. A well-designed website is inviting and engaging. It should show your customers why they should choose you and place their trust in you.
At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.
We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)
Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.
How do we do it? Easy!
Mckenna Secrets Revealed:
The 6 Parts of the Perfectly Executed Website
We want your website to be beautiful on the outside and on the inside. The reason our company is named Fingerprint Marketing is that our main objective is to make every client have a website that is unique to them just like their fingerprints. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. This perfectly executed website will also become one of your best assets.
Here’s how we do it (Without Making You Snooze Of Course!)
Guilty! We Admit That We Killed That Ugly Website!
You’re Sexy, You Know It, We Know It and We Love It!
Appearance And Branding
Your website IS the fingerprint of your business. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Your site has to be unique. It has to make a connection between you and your clients. It must clearly communicate your message in a way that is easy-to-understand and yet compels your visitors to take action. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.
At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.
Get In, Get Out
People visit your website because they have a problem and they want it solved. You only have 8 seconds to convince them that what you offer is the answer to that problem. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.
There’s so much to tell your site visitors and you gotta do it fast. Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.
Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.
The Down & Dirty
User Experience & Speed
Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.
Nobody, and we mean nobody, tolerates a slow or poorly designed website. Everyone knows what they want and the last thing they’d want to do is wait for it. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.
Go Mobile or Go Home
How to Lose Half Your Loot
It is a modern-day crime to not have your mobile site looking and acting just as good as your desktop site. More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.
Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And trust us when we say that you don’t want to make an enemy of the Big, Bad G! That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)
Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!
Create Some Razzle Dazzle
Engagement and Content
We understand that looking amazing is the easiest way for your site to get noticed. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?
Simple. Show them quality. Interesting stuff. Help them enjoy. Offer them something that will brighten up their day. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)
Producing quality content and effective copy is one of the scariest tasks for any business owner. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.
But here’s some really, really, good news and it might come as a surprise to you. There are some experts out there (*cough* *cough* Fingerprint Marketing) that wouldn’t think twice to help you out. Don’t believe me? Well, you should. They find it a delight to sit in a 6’ x 9’
cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How do they do that? I don’t know either And we don’t ask. We just keep them stocked with Starbucks credits and Mountain Dew and they just keep typing. As long as it works, we don’t ask.
The Getaway Car
Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)
Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. Jacked on adrenaline and carrying your big bags o’ cash, you run out the door to join your partner-in-crime who is waiting in the getaway car. You look to the left. You turn right, still none! Hmmm. You don’t see that getaway car. Where could it be? You worked hard to find a car that would blend in… a car that wouldn’t stand out among all the other cars near the bank – a car the coppers wouldn’t notice. So, where is that white 4-door sedan? Try asking the other 6.8 million white sedans prowling the streets of US.
Do you see the point? Perfect content is useless if it’s just a copycat of existing ones out there. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!
(*That “6.8 million white cars” thing is legit… we looked it up!)
Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.
If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!
We’re so good at explaining this that after our talk you’ll feel like an expert yourself!