You’re Blowing Your One Chance to Make a Great First Impression
Think about this: Is your website a Walmart greeter or a Nordstrom shoe salesperson?
Your website has to be more than just a pretty face in cyberspace.
It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.
Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.
Beyond a nice looking homepage, a website is the world’s window to your business. A well-designed website is inviting and engaging. It should show your customers why they should choose you and place their trust in you.
Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.
We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)
Work with Fingerprint Marketing and you’ll have a website that you will be proud to show off – and one that will work for your business and make your life much easier.
Wondering how that’s possible? Here we go!
Medical Lake Secrets Revealed:
6 Things Every Great Website Needs To Have
We want your website to be beautiful on the outside and on the inside. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. A perfect blend of creativity, psychology, and high-technology is what gets you a website that, by all standards, will be one of the best business investments you ever make. No longer will your website be a cost center, rather it will become the main factor why your customers will come you.
Here’s how we do it (Without Making You Snooze Of Course!)
Someone Call The Cops Because We Are Murdering Ugly Websites!
It’s All About How You Look and Baby, You Look Mahhhvelous!
Branding & Appearance
It is undeniable that your website will tell your customers what kind of service you provide. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Hence, it should set you apart from others. It has to make a connection between you and your clients. Your customers need to hear all about you in the simplest yet most compelling manner. You’re the ringleader and your followers will do whatever you want when you convince them to do it.
At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. We know what you need, and what your customers want so we’ll deliver you a website that will communicate your message clearly, impress, and show your uniqueness.
Get In, Get Out
The reason why people look for providers like you is because they have a problem that they believe they cannot solve. You only have 8 seconds to convince them that what you offer is the answer to that problem. Even a seasoned bank robber can’t pull off a grand heist in only 8 seconds… but that’s all you got and the timer’s-a-tickin’!
There’s so much to tell your site visitors and you gotta do it fast. Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.
We know how to capture them so they not only see you but they “feel” you… who you are, what you do, and most importantly, what you can do for them.
The Down & Dirty
User Experience & Speed
Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.
Nobody, and we mean nobody, tolerates a slow or poorly designed website. We all want what we want and we want to find it fast and easy. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.
Go Mobile or Go Home
How to Lose Half Your Loot
It is a modern-day crime to not have your mobile site looking and acting just as good as your desktop site. In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. Believe it or not, 51%, more than half and that number isn’t going to stop
growing anytime soon.
Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And trust us when we say that you don’t want to make an enemy of the Big, Bad G! That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)
Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!
Create Some Razzle Dazzle
Content and Engagement
We know that your site has to be visually stunning to command attention. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?
Simple. Offer good stuff. Grab their curiosity. Entertaining stuff. Offer them something that will brighten up their day. All of these can be packaged in something modern people would like to call “content.” You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (I know the difference between content and sales copy is confusing. No worries, you’re not the only one who feels the same.)
For most business owners, creating content and copy is the harshest sentence that can be handed down. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.
But here’s some really, really, good news and it might come as a surprise to you. There are some experts out there (*cough* *cough* Fingerprint Marketing) that wouldn’t think twice to help you out. Don’t believe me? Well, you should. They won’t even think twice to spend hours and hours sitting on the same chair sipping tons of coffee to produce content which is both perfect and original for you! How do they do that? I don’t know either And we don’t ask. We just keep them stocked with Starbucks credits and Mountain Dew and they just keep typing. As long as it works, we don’t ask.
The Getaway Car
Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)
Imagine this: after many months of planning and plotting, you just pulled off the biggest bank robbery in history. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You turn left. None. You turn right, still none! Hmmm. You don’t see that getaway car. Where could it be? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. Still wondering where your white sedan ended? There are only 6.8* million white cars on the road so why can’t you find it?
Do you see the point? Perfect content is useless if it’s just a copycat of existing ones out there. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!
(*That “6.8 million white cars” thing is legit… we looked it up!)
Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.
And if all of that sounds like a foreign language to you, it’s seriously time to contact us!
We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.