You’re Blowing Your One Chance to Make a Great First Impression
Would you rather have your website exude Nordstroms or Walmart?
Your website has to be more than just a pretty face in cyberspace.
It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.
No matter how much of an eye-candy your website is, if it is not doing its job then you’re no worse without it.
The functionality and usefulness of your website is what will represent your business to the whole world. A well-designed website is inviting and engaging. It should show your customers why they should choose you and place their trust in you.
At Fingerprint Marketing, we’re obsessed with making you look good online while creating a web presence that warms up your leads, entices users to visit sooner and more often, and to make it easy for customers to do business with you again and again.
We also have a proven and tested expertise in technical and higher level back-end stuff like SEO, navigation, e-commerce, responsive design and integration.
Work with Fingerprint Marketing and you’ll have a website that you will be proud to show off – and one that will work for your business and make your life much easier.
How do we do it? Here we go!
Monroe Secrets Revealed:
The 6 Parts of the Perfectly Executed Website
It is important for us that we can perfect both the ins and outs of your website. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. We believe that the perfect balance between creativity, psychology and innovation will enable your website to reach its maximum potential. This perfectly executed website will also become one of your best assets.
Here’s how we do it (and let’s have a little fun along the way!)
Someone Call The Cops Because We Are Murdering Ugly Websites!
You’re Sexy, You Know It, We Know It and We Love It!
Branding & Appearance
It is undeniable that your website will tell your customers what kind of service you provide. It is one of the easiest ways that your customers will find and learn about you. Hence, it should set you apart from others. It has to make a connection between you and your clients. Your customers need to hear all about you in the simplest yet most compelling manner. You’re the ringleader and your followers will do whatever you want when you convince them to do it.
At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.
Get In, Get Out
The reason why people look for providers like you is because they have a problem that they believe they cannot solve. You only have 8 seconds to convince them that what you offer is the answer to that problem. Even a seasoned bank robber can’t pull off a grand heist in only 8 seconds… but that’s all you got and the timer’s-a-tickin’!
You have so much to tell, and you need to do it fast! Your website must take your viewers hostage in very short order or they’ll escape and run right to your competitor.
Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.
The Down & Dirty
Navigation & Load Time
Imagine going to a restaurant that boasts the best food in the world, you’re excited to get a taste of that scrumptious food, but you end up waiting 3 hours before you get fed. Not worth it, right? The same thing goes with your website.
Nobody, and we mean nobody, tolerates a slow or poorly designed website. We all want what we want and we want to find it fast and easy. Look, there’s a ton of cat videos we wanna watch and if your website is keeping us from doing that, you’re going to jail!
Go Mobile or Go Home
How to Lose Half Your Loot
It is a modern-day crime to not have your mobile site looking and acting just as good as your desktop site. More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. 51% – that’s more than half (obvious deduction, we know) and that number is
Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And believe me when I say that the last thing you’d want to do is make an enemy of Google search bots. That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)
Our pro code masters here at Fingerprint Marketing will make your website both optimized and responsive, or if you tired of hearing all these hardcore computer language, pretty and useful!
Create Some Razzle Dazzle
Content and Engagement
We know that your site has to be visually stunning to command attention. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?
Simple. Offer good stuff. Interesting stuff. Help them enjoy. Stuff with some sparkle. All of these can be packaged in something modern people would like to call “content.” You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (I know the difference between content and sales copy is confusing. No worries, you’re not the only one who feels the same.)
Producing quality content and effective copy is one of the scariest tasks for any business owner. It’s pure torture to produce regular blogs, reports, videos, eBooks, social media posts, sales letters, ads, landing pages, and other compelling words that will wow the crowd and keep them engaged.
But here’s some really, really, good news and it might come as a surprise to you. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Don’t believe me? Well, you should. They find it a delight to sit in a 6’ x 9’
cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How do they do that? I don’t know either And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. As long as it works, we don’t ask.
The Getaway Car
Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)
Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You turn left. None. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? Try asking the other 6.8 million white sedans prowling the streets of US.
Do you see the point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. You have to make sure that your content will lead your customers to you and only you. Unlike with bank robberies, in website contents, leaving evidence that leads to you is crucial.
(*That “6.8 million white cars” thing is legit… we looked it up!)
SEO experts from Fingerprint Marketing would scale Mount Everest if that means helping you target keywords, increase search engine visibility, and improve your web links. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.
If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!
We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.