You’re Blowing Your One Chance to Make a Great First Impression

Would you rather have your website exude Nordstroms or Walmart?

 

Gerken Getaways screenshot Utica New York

Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.

It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.

No matter how much of an eye-candy your website is, if it is not doing its job then you’re no worse without it.

The functionality and usefulness of your website is what will represent your business to the whole world. A well-designed website is inviting and engaging. It should show your customers why they should choose you and place their trust in you.

Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.

 

We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)

Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.

Wondering how that’s possible? Here we go!

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ROADMAP

Watch Pia talk about Content Strategy roadmap in Utica NY

Utica Secrets Revealed:

6 Things Every Great Website Needs To Have

It is important for us that we can perfect both the ins and outs of your website. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. A perfect blend of creativity, psychology, and high-technology is what gets you a website that, by all standards, will be one of the best business investments you ever make. No longer will your website be a cost center, rather it will become the main factor why your customers will come you.

Here’s how we do it (Without Making You Snooze Of Course!)

 

Guilty! We Admit That We Killed That Ugly Website!

 

It's all about how you look and baby, you look mahhhvelous! Utica

It’s All About How You Look and Baby, You Look Mahhhvelous!

Appearance And Branding

It is undeniable that your website will tell your customers what kind of service you provide. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Hence, it should set you apart from others. It has to make a connection between you and your clients. Your customers need to hear all about you in the simplest yet most compelling manner. You’re the ringleader and your followers will do whatever you want when you convince them to do it.

At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.

 

Get in, get out Utica New York

Get In, Get Out

Business Strategy

The reason why people look for providers like you is because they have a problem that they believe they cannot solve. Thus, your website needs to show that you have what it takes in the shortest time possible. Even a seasoned bank robber can’t pull off a grand heist in only 8 seconds… but that’s all you got and the timer’s-a-tickin’!

You have so much to tell, and you need to do it fast! Your website needs to grab hold of your viewer’s attention before they start looking for other competitors.

Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.

 

The down & dirty Utica NY

The Down & Dirty

Navigation & Load Time

Even if you’re the most highly skilled hitman on the planet and have tons of happy customers, they’ll stab you right in the back and hire the other guy if your website is slow or the navigation sucks.

All users hate having to stare at a blank loading web page. We all want what we want and we want to find it fast and easy. Look, there’s a ton of cat videos we wanna watch and if your website is keeping us from doing that, you’re going to jail!

 

Go mobile or go home Utica

Go Mobile or Go Home

How to Lose Half of What You Have

Utica New YorkAny website not able to adapt to mobile users can be described with one word, “criminal.” More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. 51% – that’s more than half (obvious deduction, we know) and that number is
growing rapidly!

What’s scarier is that Google wouldn’t think twice to trash your website if it doesn’t adjust to mobile phones soon! And trust us when we say that you don’t want to make an enemy of the Big, Bad G! That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)

The geeks at Fingerprint Marketing will make your mobile site sing like a bird (those geeks, and we love them too, call this “responsive” and “optimized’ but we’re just gonna keep it real simple for now).

 

Create Some Razzle Dazzle

Create Some Razzle Dazzle

Engagement and Content

We understand that looking amazing is the easiest way for your site to get noticed. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?

The answer? Offer good stuff. Interesting stuff. Entertaining stuff. Stuff with some sparkle. All of these can be packaged in something modern people would like to call “content.” You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (I know the difference between content and sales copy is confusing. No worries, you’re not the only one who feels the same.)

For most business owners, creating content and copy is the harshest sentence that can be handed down. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.

But here’s some really, really, good news and it might come as a surprise to you. There are some experts out there (*cough* *cough* Fingerprint Marketing) that wouldn’t think twice to help you out. Don’t believe me? Well, you should. They won’t even think twice to spend hours and hours sitting on the same chair sipping tons of coffee to produce content which is both perfect and original for you! How you may ask? I don’t know either And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. Hey, it works.

 

The getaway car

The Getaway Car

Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)

Imagine this: after many months of planning and plotting, you just pulled off the biggest bank robbery in history. With your heart pumping and the cops coming, you run as fast as you can towards your partner waiting in your supposed getaway car. You turn left. None. You turn right, still none! Hmmm. You don’t see that getaway car. Where could it be? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? Try asking the other 6.8 million white sedans prowling the streets of US.

Do you see the point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!

(*That “6.8 million white cars” thing is legit… we looked it up!)

Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. Our internet VIPs will also show you the easiest and best ways to use pay-per-click services like Google Adwords.

If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!

We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

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