You’re Blowing Your One Chance to Make a Great First Impression

Would you rather have your website exude Nordstroms or Walmart?

 

Gerken Getaways screenshot West Newbury Massachusetts

Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.

Yes, it has to look good but it also needs to easily bring your customers to you, work like crazy all the time, and leave your fingerprint on the world!

No matter how much of an eye-candy your website is, if it is not doing its job then you’re no worse without it.

The functionality and usefulness of your website is what will represent your business to the whole world. A well-designed website is inviting and engaging. It should show your customers why they should choose you and place their trust in you.

Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.

 

We also have a proven and tested expertise in technical and higher level back-end stuff like SEO, navigation, e-commerce, responsive design and integration.

Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.

How do we do it? Here we go!

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ROADMAP

Watch Pia talk about Content Strategy roadmap in West Newbury MA

West Newbury Secrets Revealed:

6 Things Every Great Website Needs To Have

It is important for us that we can perfect both the ins and outs of your website. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. A perfect blend of creativity, psychology, and high-technology is what gets you a website that, by all standards, will be one of the best business investments you ever make. This perfectly executed website will also become one of your best assets.

Let Us Show You How We Do It (and let’s have a little fun along the way!)

 

Guilty! We Admit That We Killed That Ugly Website!

 

It's all about how you look and baby, you look mahhhvelous! West Newbury

You’re Sexy, You Know It, We Know It and We Love It!

Appearance And Branding

It is undeniable that your website will tell your customers what kind of service you provide. It is one of the easiest ways that your customers will find and learn about you. Your site has to be unique. It has to make a connection between you and your clients. Your customers need to hear all about you in the simplest yet most compelling manner. You’re the ringleader and your followers will do whatever you want when you convince them to do it.

At Fingerprint Marketing, we mercilessly kill the boring stuff, bury the cookie-cutter crap, and burn the blah-blah. We know what you need, and what your customers want so we’ll deliver you a website that will communicate your message clearly, impress, and show your uniqueness.

 

Get in, get out West Newbury Massachusetts

Get In, Get Out

Business Strategy

People visit your website because they have a problem and they want it solved. Thus, your website needs to show that you have what it takes in the shortest time possible. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.

There’s so much to tell your site visitors and you gotta do it fast. Your website must take your viewers hostage in very short order or they’ll escape and run right to your competitor.

Here at Fingerprint Marketing we’ll make sure that your customers not only learn who and what you are, but also how you can make their lives better.

 

The down & dirty West Newbury MA

The Down & Dirty

Navigation & Load Time

Even if you’re the most highly skilled hitman on the planet and have tons of happy customers, they’ll stab you right in the back and hire the other guy if your website is slow or the navigation sucks.

Nobody, and we mean nobody, tolerates a slow or poorly designed website. Everyone knows what they want and the last thing they’d want to do is wait for it. Look, there’s a ton of cat videos we wanna watch and if your website is keeping us from doing that, you’re going to jail!

 

Go mobile or go home West Newbury

Go Mobile or Go Home

How to Lose Half of What You Have

West Newbury MassachusettsAny website not able to adapt to mobile users can be described with one word, “criminal.” More than half (51%) of internet users are now dependent on their mobile devices to surf the internet. 51% – that’s more than half (obvious deduction, we know) and that number is
growing rapidly!

Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And trust us when we say that you don’t want to make an enemy of the Big, Bad G! That police force has all kinds of ways to incarcerate your virtual real estate.
(PS. We love you Google)

The geeks at Fingerprint Marketing will make your mobile site sing like a bird (those geeks, and we love them too, call this “responsive” and “optimized’ but we’re just gonna keep it real simple for now).

 

Create Some Razzle Dazzle

Sparkle Up that Website

Content and Engagement

We understand that looking amazing is the easiest way for your site to get noticed. But how do you keep potential customers on your website so they can get to know, like, and trust you – 3 critical things they must FEEL before they’ll pull the trigger and shoot at the Buy Button?

Simple. Show them quality. Interesting stuff. Help them enjoy. Stuff with some sparkle. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)

Producing quality content and effective copy is one of the scariest tasks for any business owner. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.

But let me tell you a little secret, you don’t have to do it all alone. There are good people in this world (some who work for Fingerprint!) that LOVE to create content. Don’t believe me? Well, you should. They won’t even think twice to spend hours and hours sitting on the same chair sipping tons of coffee to produce content which is both perfect and original for you! How do they do that? We have no clue. And we don’t ask. We feed them great food and delicious drinks then, boom! A few hours later tons of content is staring us in the face. As long as it works, we don’t ask.

 

The getaway car

The Getaway Car

Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)

Imagine this: after many months of planning and plotting, you just pulled off the biggest bank robbery in history. Jacked on adrenaline and carrying your big bags o’ cash, you run out the door to join your partner-in-crime who is waiting in the getaway car. You look to the left. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You and your partner were so good in making sure that no one would find your getaway car, that you ended losing it yourself. So, where is that white 4-door sedan? There are only 6.8* million white cars on the road so why can’t you find it?

Get our point? Perfect content is useless if it’s just a copycat of existing ones out there. You have to make sure that your content will lead your customers to you and only you. Unlike with bank robberies, in website contents, leaving evidence that leads to you is crucial.

(Oh, and if you’re wondering if we fabricated that thing with the 6.8 million cars, it’s on the net, look it up!)

Our SEO experts will do crazy stuff to target keywords, enhance page rankings, and encourage link building. Let us help you utilize the latest and coolest social media website to increase your public presence and your search engine performance. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.

If you’re still confused with everything I’ve been telling you, drop everything you are doing and contact us, now!

We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.

Do You Want Us to Map Out A Custom Blueprint On How You Can Create a Lead Generation System and Turn Your Website into a Money Maker?

 

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