Stop Wasting Your Opportunity To Grab Your Customer’s Attention
Think about this: Is your website a Walmart greeter or a Nordstrom shoe salesperson?
Visual aspects may help you attract potential customers; however, you’re missing out on something that could make them stay.
It’s a terrible idea to think that all your website needs to do is to look good. It is crucial that you optimize it in such a way that it attracts potential clients, impresses them, and gives them a memorable experience.
Even if you have a nice-looking website now, if it’s not helping your business grow and make money, it’s no good.
Beyond a nice looking homepage, a website is the world’s window to your business. A great website should both be attractive and interactive. It should show your customers why they should choose you and place their trust in you.
Fingerprint Marketing strives to create that perfect balance between aesthetics and online visibility to maximize your business’s market potential.
We’re also experts at all of the confusing back-end stuff like SEO, responsive design, navigation, integration, and e-commerce (is your head exploding yet?)
Here at Fingerprint Marketing you can rest assured that after we’re done with you, you’ll have website worth showing the whole world to. Best of all is that you’ll get more from your website than you’ve ever expected without the extra effort.
How do we do it? Here we go!
Westernport Secrets Revealed:
6 Things Every Great Website Needs To Have
It is important for us that we can perfect both the ins and outs of your website. We want to design a site for you that is truly your own… unique to you, just like your fingerprint. A perfect blend of creativity, psychology, and high-technology is what gets you a website that, by all standards, will be one of the best business investments you ever make. This perfectly executed website will also become one of your best assets.
Let Us Show You How We Do It (Without Making You Snooze Of Course!)
Someone Call The Cops Because We Are Murdering Ugly Websites!
You’re Sexy, You Know It, We Know It and We Love It!
Branding & Appearance
Your website IS the fingerprint of your business. It’s the most telling piece of evidence you leave that’ll allow your customers to find you. Hence, it should set you apart from others. It has to make a connection between you and your clients. Your customers need to hear all about you in the simplest yet most compelling manner. With your website, you are in control, if you’re convincing enough, you could practically make them do anything.
By working with us, we’ll make sure that the moment your customers enter your website, they’ll get hooked forever. You need a website that is the perfect fingerprint match to you, your company, and your message… and that’s exactly what you’re going to get.
Get In, Get Out
People visit your website because they have a problem and they want it solved. Thus, your website needs to show that you have what it takes in the shortest time possible. 8 seconds! That is all you have. Even a professional bank robber can’t get rich in such a short period of time.
There’s so much to tell your site visitors and you gotta do it fast. Your website must take your viewers hostage in very short order or they’ll escape and run right to your competitor.
We know how to capture them so they not only see you but they “feel” you… who you are, what you do, and most importantly, what you can do for them.
The Down & Dirty
Navigation & Load Time
Even if you’re the most highly skilled hitman on the planet and have tons of happy customers, they’ll stab you right in the back and hire the other guy if your website is slow or the navigation sucks.
All users hate having to stare at a blank loading web page. Everyone knows what they want and the last thing they’d want to do is wait for it. There are billions of other things that we’d want to waste our time on (cat videos please), and looking at a loading page is not one of those!.
Go Mobile or Go Home
How to Lose Half of What You Have
Any website not able to adapt to mobile users can be described with one word, “criminal.” In fact, 51% of people who are casing your joint are doing it from their smartphone or tablet…. 51% – that’s more than half (obvious deduction, we know) and that number is
Worst part? The Big, Bad G will lower your ranking if your mobile site isn’t up to snuff. And believe me when I say that the last thing you’d want to do is make an enemy of Google search bots. They are practically the cops of the internet, if you aren’t willing to adjust, prepare to face the consequences.
(Side note: We love Google!)
The geeks at Fingerprint Marketing will make your mobile site sing like a bird (those geeks, and we love them too, call this “responsive” and “optimized’ but we’re just gonna keep it real simple for now).
Sparkle Up that Website
Content and Engagement
We know that your site has to be visually stunning to command attention. But beyond that, how are you going to convince your audience to do three of the most critical things every business needs to earn from their customers- get noticed, liked and trusted?
The answer? Offer good stuff. Interesting stuff. Entertaining stuff. Offer them something that will brighten up their day. In this digital world, it’s called “content” and it comes in the form of words, images, voices, videos, etc. You must also have top-notch sales copy – compelling copy that speaks to sell, not just tell. (Oh, and if you don’t know the difference between content and sales copy, don’t worry – that’s not a crime around here!)
Producing quality content and effective copy is one of the scariest tasks for any business owner. It sometimes feel like it’s impossible to create contents that are unique and compelling on an everyday basis.
But here’s some really, really, good news and it might come as a surprise to you. There are some experts out there (*cough* *cough* Fingerprint Marketing) that wouldn’t think twice to help you out. Yep, it’s true. They find it a delight to sit in a 6’ x 9’
cell room, with nothing but a computer and some caffeine and crank out content that looks and sounds like it came straight from YOU! How do they do that? I don’t know either It’s like magic. We just keep them stocked with Starbucks credits and Mountain Dew and they just keep typing. Hey, it works.
The Getaway Car
Search Engine Optimization (a.k.a. Making sure people can find you from Google and Bing)
Imagine this: you’ve just succeeded with the greatest bank heist in history after years of planning. Jacked on adrenaline and carrying your big bags o’ cash, you run out the door to join your partner-in-crime who is waiting in the getaway car. You turn left. None. You turn right, still none! Hmmm. Did you partner just abandoned you? Or is it just hard to find it? You worked hard to find a car that would blend in… a car that wouldn’t stand out among all the other cars near the bank – a car the coppers wouldn’t notice. So, where is that white 4-door sedan? Try asking the other 6.8 million white sedans prowling the streets of US.
Do you see the point? It doesn’t matter how good your website is if you’re not leaving your unique fingerprint all over the virtual world. That trail of evidence must lead straight back to you… and unlike a criminal, leaving this revealing evidence is a good thing!
(Oh, and if you’re wondering if we fabricated that thing with the 6.8 million cars, it’s on the net, look it up!)
SEO experts from Fingerprint Marketing would scale Mount Everest if that means helping you target keywords, increase search engine visibility, and improve your web links. We’ll include social media functionality throughout your site to enhance SEO and increase engagement. We’ll offer expertise in pay-per-click services (including Google Adwords) to increase traffic.
And if all of that sounds like a foreign language to you, it’s seriously time to contact us!
We speak this language fluently and we’ll make it so easy on you that you won’t even need an interpreter.