Hello, Digital Go-Getters!
Today, let’s celebrate the digital ascension of Lori Gill & Associates – one of the most successful PNW businesses in the property management sphere, and a client we were delighted to serve for the past 3 years.
As an industry leader, Lori Gill & Associates work hard for their clients and for each other. Their culture is collaborative and supportive so that everyone succeeds, which made them a great fit
We quickly realized that a long-term campaign with them was inevitable as soon as we had presented our plans for their website and future online presence.
Background
Lori Gill & Associates is a successful property management business that got famous in the Pacific Northwest. They keep a primary focus on property management & leasing residential properties throughout the greater Seattle area.
Imagine a firm that’s a powerhouse offline but only a fraction of their reputation spilled over into their digital presence. We knew we had to work hard but they were with us every step of the way to support our work in whatever way we needed. It didn’t take long for results to show.
When everyone knows what they need to do and they do their best work, success is inevitable! We were very happy to see our client’s rapid rise! Two rewards, two years in a row!
The Challenges
Lori Gill & Associates had a firm footing in their industry, but their digital presence in 2022? It was more of a faint footprint. Our challenge was clear – to create an online echo of their offline excellence. To start with:
- The site was not optimized for the most relevant primary industry keywords
- The Google Business Profile (GBP) was neglected and not competitive
- The design of their website needed to reflect their niche, history, expertise and class.
- The site was desperate for a conversion tracking setup and well defined success metrics.
Our Strategy
The client had strong partnerships and customer relationships which we had used to obtain testimonials and reviews!
They had a history of social media, paid Google and Meta ads, Podcasts, TV commercials. Unfortunately, the Domain Rating and site authority in general didn’t reflect that, as they haven’t focused on leveraging these opportunities for obtaining strong backlinks.
We fine-tuned their SEO strategy to reflect their real-world prowess. Tailoring industry-specific keywords, crafting engaging content, and enhancing user experience were our tools. We were set to transform their online presence into a digital mirror of their offline success.
The Results: Doubling Digital Impact
And the results were a symphony of success. Organic users surged by 87.79%, sessions soared by 130.32%. But here’s the crescendo – conversions skyrocketed from 47 to an astounding 480. Here is the most recent data as displayed in Google Search Console (15 months) and Google Analytics (3-month):
Ahrefs can display a longer (5-year) history of this data in this regard, but excluding user interactions and activities. In October 2022, the client was onboarded and major Search Engine Optimizations had started:
It was a digital transformation that didn’t just replicate their offline success; it amplified it. In the end, their website did rise significantly in authority – both in Referring Domains and the Domain Ratings, as seen from Ahrefs:
Conclusion: Charting New Digital Horizons
This journey with Lori Gill & Associates is a testament to the power of a well-crafted digital strategy combined with lots of patience and regular communication. The result was a shared vision brought to life in the best possible way which the client didn’t hesitate to share online:
Anyone can learn lessons from this success. It’s about making your digital presence as robust and dynamic as your real-world one. Are you ready to double down on your digital success?
Let’s dive in together!
