What your website needs NOW to Attract & Convert Business? Ask a business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business's wish list? More traffic to their site. There are...
Believe it not, Google really isn't the only game in town, search-wise that is. There are other search engines that still matter, and some that aren't even actually search engines but still matter. Google is a company that offers a wide spectrum of products to...
For some businesses, a few tweaks here and there is all that’s needed to make their brand feel fresh again. But for others, a brand makeover is long overdue. With the year being nearly half over, now is a great time to reassess how you position your business in the...
When it comes to building your brand, having the right branding expert by your side can help you take the guesswork out of creating your overall strategy. But does this mean you should hire out your entire branding process? Not...
If you’re running an online business, you need social proof. People who are thinking about doing business with you want to see and hear the stories of other people who’ve loved working with you in the past. These days, testimonials are a form of business currency, and...
When my husband, Greg, and I started our family, he was so sure we would have a boy first. All the way up to the moment he was handed Isabelle’s tiny delicate form after her birth. He looked at me and said, “It’s a girl?” He...
Psst...do you want to know what you should do to grow your business? What your marketing plan should include? Look no further than the interwebs. A quick Google search will tell you the “rules” of marketing that your small business should follow. For instance: Size...
The other day, I met my TMI friend Lisa for lunch. I call her my “TMI friend” because you can always count on Lisa to share wayyyyy too much information. Our food had just arrived and I was aiming a delicious, steamy, heaping forkful of baked salmon toward my mouth...
Let’s say you meet a guy on a dating website and totally hit it off. Eventually you decide it’s time to meet up in person, but you’ve never seen a picture of him before (I know. Weird, right? Play along with this scenario for a minute). When you arrive at the coffee...