7. Mindshare Marketing: How to Get Customers to Think About You First with Dan Edwards


Dan Edwards is a real estate agent in my area. I’ve known him for several years, and he’s not just your regular real estate agent, he knows his business inside and out. And, what I love the most about him is he is an expert marketer. You’re going to get a lot of tips out of him with today’s conversation.

Dan’s got a background in sales, business technology, and he’s become one of the top real estate professionals in the greater Seattle area. And he loves people. He’s great at marketing his businesses, and he’s a natural at putting people together. We talk about how businesses can market themselves today and most importantly, how they can be “top of mind” with their customers. What Dan calls “Mindshare”, owning a space in your customer’s mind.

Dan shares some of his best tips, including how to stand out from the crowd, his 36-Touch program, and many more great takeaways. Let’s get on with the episode.

About Dan

Dan Edwards entered real estate in March 2006. With a background in sales, business, and technology, Dan has become one of the top real estate professionals in the Greater Seattle Area.

Dan loves real estate and loves people. It is only natural that Dan would enjoy putting the two together. Dan’s vision is to ensure the process of buying, selling, or investing in real estate, making it a positive experience.

Web/Social Links

Highlights from the Conversation

  • Dan explains how he envisions marketing as a series of concentric circles.
  • Most of us (including Dan and Pia) have made the mistake of focusing on the wrong “circle.”
  • Watch out for the shiny objects in Marketing.
  • The goal is to own the “Mindshare” in as many people as possible.
  • Think about who you want to serve, find out where they are hanging out, then spend time with them.
  • Dan introduces his “advisory board” connection strategy for building great relationships.
  • To scale your business you must be organized.
  • Consistency with your marketing and outreach is a key component to long-term success.
  • Where your customer is in the transaction varies on when they intersect with your message.
  • Believe it or not, even if you feel like you have enough business, there will be a point when you need more.
  • Good marketing allows you to deal with the peaks and valleys of entrepreneurship.
  • Building relationships will allow you to differentiate yourself and stand out in a noisy world.
  • Dan details his 36-Touch program to stay top of mind, which is easier to achieve than you might think.
  • How reciprocity can help you grow your business.
  • For real estate agents (and other “freelancers”) treat it like a job, schedule your work time, and stick to it.
  • The opportunity for entrepreneurism is unlimited income, but be prepared for the converse.
  • Dan is growing his team, interested? Get in touch!

Resources Discussed/Links

Please be sure to follow on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or your favorite podcast app!