Being masters at building incredible websites that catapult businesses into the stratosphere, we are often asked “How much does a website cost?”
This question is also one of the most highly searched on the internet. From the solopreneur to major, worldwide companies — everyone wants to know what they’re going to have to pay for a good website.
This seemingly simple question isn’t always answered easily.
There’s so much more we need to know about your business before we can provide an accurate quote to design, create, and launch a website that will be one of the best investments you ever make and one of your greatest assets.
Because we get that question so often and we know there’s no one simple answer, a few weeks ago we posted a fun little blog post about it. You can link to it at the bottom of this post.
In that blog, we talked all about the value of a good website and what it can do for your business. We mentioned the fact that anywhere from 50 to 90% of potential customers will check you out online BEFORE they visit your business. We also made an obvious point that if you do business online, the power of a powerful website is well, powerfully obvious…!
We did quote a price range in actual dollars, albeit very vaguely. We didn’t want to scare anyone away with numbers like $5,000-$50,000.
Most importantly, we spelled out WHY a website costs what it costs. Many people don’t understand this. WIth so many “do it yourself” website builders out there, a lot of folks think that a professional just uses one of those applications and charges more for it. (Cringe)
What does it take to develop a quality website that makes you money?
There is so much that goes into a website and every detail must be considered in advance. From the initial plan to the launch and beyond, a website that is going to help you attract more customers, grow your business, and make you more money needs highly knowledgeable people and cutting-edge technology.
Here is just a short list to help you see what happens here at Fingerprint Marketing when we start doing what we do for a new client:
- Get to know the business
- Research, research, research
- Who is this for?
- What’s to be included?
- Content inventory
- Preliminary design
- Content strategy
- Site mapping
- SEO research
- Visual inventories
- User interface design
- CMS development
- Database setup
- Website development
- Content strategy
- QA testing
- Device testing
- Site optimization
- Site maintenance
- Digital analytics
- Analysis and testing
- Social media strategy and marketing
- Email marketing
In addition, all of our websites are mobile-friendly (responsive) and come with a content management system (CMS) so that you can update content yourself after the launch.
Now, this list excites us beyond belief but if it causes you to have a panic attack, contact us!
Oh, so you really DO want to know how much a website costs!
As it turns out, our readers really do want to know how much a website costs… so, here we are with another blog post on the topic and, this time, you’re going to see some more defined price ranges and the incredible results for two actual, bona fide clients that Fingerprint Marketing works with.
- Professional Brochure Style – $6-8K
- Informational (medium sized) – $8-10K
- Larger sites with robust features such as large ecommerce or private membership management/sign-ups – $15K-25K
Our prices include strategy, three original design concepts, programming, testing, and client training
The size of the site and the add-ons are what determines the cost so your new website can be just as flexible as you are. The customizations are endless so it all depends on what your business needs and wants.
A good agency will spell out each feature as a line item in the quote so that you can make the final decision of what to keep and what ideas to scrap.
Check out these clients and discover what happened when they decided a new website was no longer an option for their business.
Before launching a completely rebuilt and redesigned website, this amazing company was losing out on some HUGE events because of how they looked online — their business looked small and big clients didn’t think they could handle events for hundreds of people.
Once their new “we can handle the big stuff” website launched, they contracted their biggest client ever — an event with 1700 attendees!
(This is where we should mention again that a website is an investment. You can expect to get a return on that investment when it’s done right!)
Kenmore Aero Services
Newly established at Boeing Field, Kenmore wasn’t getting the business their competitors were. Their website looked outdated and like they weren’t keeping up with technology. They knew what they needed and this go-get-’em company went out to find it (and they found us!)
Fast forward to a fresh, modern new site with high curb appeal and real-time information and Kenmore is killin’ it!
Not only have they kicked their competitors off the block, they’re enjoying rave reviews and are now positioned to win a huge contract this year.
Music to our ears
Seeing companies like GFS Events and Kenmore Aero Services gain an immediate competitive advantage just by taking the leap to a new and improved website is music to this digital design studio’s ears!
See, these companies get it. They understand the cost, value, opportunity cost, and ROI of a powerful website and they knew this is exactly what they needed in order to excel.
We love to work with clients who get it. Let’s work together and see what we can do to help you achieve great things!
P.S. Pia here… should you want to humor me and read the first goofy post I wrote about website costs, you can find it here. Oh and hey, if you like our posts, leave me a comment below. Thanks!