The vibrant pink has been named 2011’s Color of the Year by Pantone, the color-services company whose advice influences what we’re sold to wear, decorate with and design with.

Pantone chose Honeysuckle for its adrenaline-pumping quality, explained Leatrice Eiseman, executive director of the Pantone Color Institute. It’s a happy color, she said, a hue that can energize us and lift our spirits in times of economic adversity.

Even the color’s name is evocative. People associate the name Honeysuckle with the sweet scent and taste of the plant it’s named for, she said, and that association conjures pleasant feelings. Honeysuckle is a reddish pink with a blue undertone. It’s stimulating, yet not as aggressive or passionate as red, Eiseman said. It’s also somewhat complex, giving it more grown-up appeal than simpler pinks.

You can read the full press release here.