Modern Website Redesign for North Palm Beach Fine Dining Restaurant Barcello
Barcello is a new American restaurant that attracts diners who demand creative, unique, high-quality dining experiences and a welcoming, unpretentious atmosphere. Their guests are typically bored with national chains, and not in the mood for fussy white-linen dining, but still expect something extra special that they can’t get anywhere else. Barcello guests value and support the independent, family-owned restaurant scene in Palm Beach.
Barcello’s New American global fusion menu, extensive and eclectic wine list, and signature cocktail selections are the brainchild of chef and co-founder Robert Ghini. Chef Robert’s brother Victor Ghini—Barcello’s co-founder and front-of-house leader—ensures that every guest is made welcome, and enjoys impeccable, personable and attentive service.
The Problem
When the owner of Barcello approached us, his concern was three-fold: He wanted a professional website that he could actually be proud of and promote, one with a better image, and one that would provide more brand recognition for his customers.
At Fingerprint, those are all things we address head-on, so we went to work.
Why Barcello loved their new site
We started by bringing a photographer in to capture the essence of Barcello– every website needs good photography to connect users and provide visual interest. We also created an easy to update menu, to showcase their incredible food. From there we focused on bringing the brand up to date and creating a new modern website that would encourage traffic to the restaurant with clean calls to action, and lots of room to showcase their excellent food.
Working with Barcello was a rewarding process that we’ve been thrilled to be a part of. We are now working with Barcello on website maintenance which means security, updates, backups, support, hosting, search engine optimization, and peace of mind.