About Bering Air
Bering Air is a regional air service with three hubs that serve 32 communities along the northwest coast of Alaska.
Imagine running a small air service bustling with customer activity, all the while having to manually update scheduled passenger flights, respond to charter service requests, and field numerous customer service calls.
For the Bering Air team, this was a daily reality. They wanted a more customer-focused and user-friendly website that could help pick up some of the workload.
Specifically, one that allowed the team to manage flight schedules faster and continue delivering great customer service in less time. Plus, they wanted to give customers a mobile-friendly way to book travel and manage their loyalty program accounts online (especially for villagers, who can only access the Internet from their smartphones).
Fingerprint Marketing customized a solution that brought more ease of use to the Bering Air website. We designed a fresh and modern site and built it using WordPress, an easy-to-learn platform that allows the Bering Air team to make updates quickly.
Working alongside a database developer, we added features to improve the customer experience. We started by rebuilding Bering Air’s booking and search database to provide a simpler interface for fliers to book travel. Next, we gave Gold Points members an online way to track their points, redeem them for exclusive rewards, or transfer them to another member.
We wrapped things up by adding a live chat feature, known as “Ask Bonnie,” which alleviates call volume while allowing customers and visitors to get help or resolve issues on the fly.
Bering Air’s website is now much more vibrant and modern. By ensuring the whole site is easier to use and navigate for everyone, it takes a lot of the pressure off the team, makes booking travel a breeze, and helps customers find the exact resources they need.
“Fingerprint Marketing was a total outsider who knew very little about Bering Air. I’m impressed with the amount of time they took to go through and understand our existing website and redesign needs.”