About the Client
Carnegie, founded in 1928, has served as a trusted partner to foodservice businesses across Central Pennsylvania for almost 100 years. They began as a small Altoona storefront and evolved into one of the region’s leading providers of equipment, supplies, and consulting.
Rooted in family values and a passion for the industry, Carnegie’s mission is to equip restaurants, schools, healthcare facilities, and corporate kitchens with reliable solutions that drive their customers’ operational success.
The Challenge
Carnegie’s legacy is strong, but their previous website no longer reflected the company’s forward-thinking approach, longevity or the depth of its experience and expertise. The site was outdated both visually and structurally, lacking a clear hierarchy, engaging storytelling, and SEO-driven content. They reached out to Fingerprint Marketing to create a platform that would address the following:
- Modernize the brand’s online presence
- Improve page structure for stronger SEO growth
- Offer more flexible, lightweight templates for scalable updates in the future
- Showcase their projects in a portfolio, the industries they serve, and services in a visually engaging, user-centric way that drives action
- Provide a competitive edge within a crowded regional market
Carnegie needed a new website that balanced tradition and innovation, mirroring how they’ve served the foodservice industry for nearly a century.
The Solution
Our development team worked with Carnegie to create a modern, ready-to-scale and perform website that honored their heritage while positioning them for the future. The new design features:
- A clean, contemporary aesthetic that complements their established brand identity
- A restructured content framework, built around clear storytelling to guide users through how they solve their customer’s problems, position themselves as a guide and driving action.
- SEO-foundation architecture designed for long-term growth and geo-targeted expansion
- Dynamic content modules for Projects, allowing the team to showcase new work with ease
- Strategic trust-building elements such as testimonials, partnerships, and heritage highlights, to reinforce their credibility and expertise
Built on a lightweight, scalable WordPress foundation, their new website empowers Carnegie’s marketing team and future SEO partners with the flexibility they need to expand and optimize efficiently.
Results
With the redesigned website, Carnegie will experience:
- An increase in organic visibility and engagement due to improved page structure and keyword hierarchy
- Improved site performance, smoother navigation, and user journeys
- A modern yet timeless design that aligns with the brand’s history and future
- A strong framework for scaling, SEO expansion, content additions, project showcases, and blogs
Why They Love Their New Website
The new Carnegie site finally reflects who they are: modern, experienced, and dedicated to serving their customers. It gives them the foundation they need to grow their online presence and highlight the incredible work they’re proud to deliver.
