Website Redesign for Unique Steak and Seafood Restaurant in Issaquah, Washington

Web design for Flat Iron Grill

Flat Iron Grill is a beloved restaurant in Issaquah, WA, known for its expertly crafted dishes, inviting ambiance, and dedication to an exceptional dining experience. Flat Iron Grill has been a client of Fingerprint Marketing since it opened in 2007 and was due for a much-needed website refresh. Their existing website had become outdated, cluttered, and no longer reflected the high-quality dining experience they provided. With plans to update two additional restaurant websites in the future, they trusted us to set the foundation with Flat Iron Grill’s redesign.

The Task Ahead

The existing website faced multiple challenges:

• Outdated Design & Layout: The website had an old-fashioned look that didn’t align with modern web standards or the refined yet approachable aesthetic of Flat Iron Grill.

   

• Fragmented Content: Over the years, content had been patched together to meet SEO requirements, resulting in a disjointed and less engaging experience for visitors.
• One-Page Structure: The previous site primarily functioned as a single-page website with outdated blogs and minimal utility, making it difficult for users to navigate or find essential information. With the majority of the site linking out to external links, they found it a challenge to leverage SEO and localize their content.
• Lack of Functionality: Features like event listings and design updates were cumbersome to manage, limiting the restaurant’s ability to keep customers informed about promotions and seasonal offerings.

The Solution

Fingerprint Marketing designed a website that seamlessly combined a modern, yet classic, visually appealing layout with improved functionality, making it easier for users to navigate and engage with the brand. Our approach included:

• A Fresh, Modern Aesthetic: We revamped the design to be more contemporary while maintaining the classic warmth and elegance that reflects Flat Iron Grill’s brand.

• Enhanced SEO & User Experience: The new structure was built with SEO best practices, improving search visibility and user accessibility while making it easier to discover key information.

• Strategic Copywriting Overhaul: We refined the site’s content to better tell the restaurant’s story, engaging visitors with compelling messaging while re-optimizing it for search engines.

• Improved Site Architecture: A new multi-page layout provided clear navigation, allowing users to explore the embedded menus eliminating the need to leave the local domain, learn about upcoming events, and make reservations, and book private events effortlessly.

• Updated Event Feed & Functional Features: We integrated an intuitive event feed, ensuring that visitors could easily access information about promotions, special events, and seasonal offerings.

What made FIG love their new website?

Flat Iron Grill was thrilled with the transformation. Their new website now:

• Reflects the high-quality dining experience they provide.
• Engages visitors with a seamless, easy-to-navigate structure.
• Allows for effortless content updates, especially for events and menu changes – their team was trained to update events themselves on the fly.
• Strengthens their online presence, making it easier for customers to discover and connect with them.

With this successful redesign, Flat Iron Grill is now well-positioned for growth, and we look forward to collaborating with them on their upcoming restaurant website updates.