Web design for HomeWorks
HomeWorks, founded by Daniel Webster, emerged as a natural evolution of his previous business, Dog and Dan Handyman, for which Fingerprint Marketing had also designed the website. With HomeWorks, Dan is expanding his brand from a local handyman service into a serious contracting and DIY consulting business, catering to both homeowners and business owners. HomeWorks represents Dan’s growing expertise and his commitment to providing professional, trusted services in the Seattle, WA market. Through HomeWorks, Dan is positioned not only as a contractor but also as an educator, helping clients with DIY guidance and in-depth consultations to bring their visions to life.
The Task Ahead
With the success of Dog and Dan Handyman, Dan was ready to establish HomeWorks as a separate brand that better represented his expanding services. HomeWorks needed a website that conveyed the brand’s professionalism, service quality, and Dan’s depth of knowledge in DIY consulting. Although Dog and Dan would still remain live, Dan’s goal with HomeWorks was to build a more sophisticated, credible online presence to establish trust in Seattle’s competitive contracting market. It was also crucial that the website allowed for scalability, enabling Dan to expand into additional services and client segments over time.
The Solution
Fingerprint Marketing’s team got to work designing a polished brand and user-friendly website that would resonate with DIY enthusiasts, homeowners, and business owners alike. The goal was to build an online experience that highlighted Dan’s dual expertise in contracting and consulting. The website was designed to offer a seamless journey for both individual clients and business customers, enabling each audience to quickly find the information they need and in the future, showcase the HomeWorks team’s projects.
With a forward-looking approach, the team created a scalable design, setting up a foundation that would support the business’s growth while remaining timeless and easy to expand.
Creative Direction and Brand Development
The brand’s creative direction focused on a minimalistic, modern design that conveyed expertise and reliability. Given the limited availability of custom project photos, the team curated high-quality stock images that mirrored the types of projects HomeWorks specializes in, from home renovations to commercial maintenance. Templates were created for future project showcases, enabling the HomeWork’s growing team to update and expand the website as new work is completed. By balancing a clean aesthetic with warm, inviting copy, Fingerprint Marketing captured both the professional and personal aspects of the HomeWorks brand.
Project Management
Fingerprint Marketing worked closely with Dan to ensure that the project progressed smoothly, especially as he juggled the demands of launching HomeWorks. With regular check-ins and creative guidance, the team kept communication clear and consistent, helping Dan stay focused on the big picture while handling the finer details. They also provided valuable recommendations for scalable features, including a project showcase, a blog for DIY tips, and integrated tools to support ongoing visibility and engagement with Dan’s audience.
What made HomeWorks love their new website?
HomeWorks loved that the new website offered a modern, polished look without sacrificing the warmth and personal touch Dan was known for through Dog and Dan Handyman. He was particularly pleased that the website was built with long-term growth in mind, enabling him to expand their content, showcase future projects, and adapt to the evolving needs of the business. The end result was a site that not only highlights the range of services HomeWorks offers but also reinforces Dan’s reputation as a trusted, approachable professional in the Seattle area.