Web design for JKE
JKE Ventures LLC (“JKE”) is a Seattle-based property development business with a focus on multi-family homes. As experts in multi-family construction projects, JKE offers independent third-party Construction and Development Management services to ensure reliability and expertise in bringing project visions to life. With over 200 years of combined experience, the JKE team has contributed to the construction of more than 3,000 multi-family housing units across the greater Seattle area.
After successfully working with us on The Custom Homes Company website, the owners of JKE Ventures approached Fingerprint Marketing to develop a streamlined, efficient, and SEO-friendly website specifically tailored to their multi-family operations.
The Task Ahead
The existing JKE Ventures website was a placeholder: stock-standard, lacking brand identity, and offering no project showcases or service-based content that addressed client pain points. Having learned from previous projects, including heavy image-rich pages and complex scripts that slowed down site performance, the client wanted a more simplified, faster, and scalable solution. Key challenges included:
- Lack of Visual Identity: The old site did not reflect JKE Ventures’ reputation or highlight its impressive portfolio.
- Content Gaps: There was minimal content outlining services, solutions, projects, or the unique value proposition that JKE brings to multi-family construction.
- Performance Concerns: Previous development experiences showed that custom data and heavy scripts could impact site speed for a dynamic website that will scale over time.
- Blog Migration: Blogs from the owner’s holding site had to be imported and thoroughly updated to align with JKE Ventures’ branding, language, and audience needs.
The Solution
Fingerprint Marketing approached the project with a phased strategy to ensure alignment and efficiency:
- Graphic Wireframe Mockups: We started by developing graphic wireframe mockups to define the style, layout, and content flow, ensuring all stakeholders were aligned before diving into development.
- Elementor Build: Leveraging Elementor allowed us to create custom project pages with dynamic, filterable feeds—similar to the functionality appreciated by the client in The Custom Homes Company website—but without the bulk and bloat of a heavy drag-and-drop theme. This ensured a lean, high-performing site. This also allowed the client to update the projects with ease with light training.
- Clean, Modern Aesthetic & Optimization: The design focused on showcasing JKE Ventures’ multi-family projects with high-quality images, filterable portfolio feeds, clear service descriptions, and intuitive navigation. The structure was built with SEO in mind to position JKE as a leader in multi-family construction.
- Blog Integration & Refresh: We imported relevant blogs,, thoroughly reviewing and updating them to remove outdated branding, irrelevant verbiage, and made recommendations for updating non-aligned imagery. We also provided informal recommendations for future content updates to keep the blog relevant and audience-driven.
What made JKE Love Their New Website?
JKE Ventures is thrilled with their new website, which now:
- Reflects Their Brand: The clean, modern design showcases their expertise and reinforces their position as leaders in multi-family construction in the greater Seattle area.
- Drives Engagement: Dynamic project showcases and service-based content allow potential clients to easily explore JKE’s projects and understand their value proposition.
- Runs Fast and Scales Easily: Built with a lightweight structure and optimized scripts, the site loads quickly and is primed for future SEO growth.
- Prepares for the Future: The site’s flexible foundation makes it easy to add new projects, services, and audience-focused blogs as JKE Ventures grows.
With their new digital presence, JKE Ventures is now ready to attract more partners and continue shaping the multi-family landscape across the Seattle area.